Access restricted to higher education institution's students and staff
master's thesis
Comparing satisfaction across different visitor profiles within protected areas: an application of statistical methods

Marina Vukšić
Metadata
TitlePRIMJENA STATISTIČKIH METODA U USPOREDBI ZADOVOLJSTVA RAZLIČITIH PROFILA POSJETITELJA ZAŠTIĆENIH PODRUČJA
AuthorMarina Vukšić
Mentor(s)Ana Perišić (thesis advisor)
AbstractZaštićena područja posebno su privlačna turistička odredišta. Budući da je turističko tržište sve više fragmentirano, nužno je utvrditi različite ciljne skupine i na njih djelovati različitim instrumentima marketinga. Predmet ovog diplomskog rada je analiza strukture i stavova posjetitelja Parka prirode Vransko jezero. Dana je usporedba sociodemografske strukture i stavova dvije skupine posjetitelja: biciklista te ostalih posjetitelja. Primjenom metoda neparametarske statistike uspoređeno je zadovoljstvo sa 14 elemenata ponude Parka. Rezultati upućuju kako postoji statistički značajna razlika u ocjeni zadovoljstva turističkom signalizacijom i zadovoljstva informacijama prije dolaska za skupinu biciklista i ostalih posjetitelja, pri čemu biciklisti iskazuju veću medijalnu ocjenu zadovoljstva ova dva elementa. Kod preostalih 12 elemenata ponude ne postoji statistički značajna razlika u ocjeni zadovoljstva biciklista i ostalih posjetitelja
Keywordsnon-parameter statistic comparision of satisfaction Nature park Vransko Lake
Parallel title (English)Comparing satisfaction across different visitor profiles within protected areas: an application of statistical methods
Committee MembersAna Perišić (committee chairperson)
Divna Goleš (committee member)
Ivana Beljo (committee member)
GranterVeleučilište u Šibeniku
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Business Mathematics and Statistics
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-06
Parallel abstract (English)Protected areas are extremely attractive destinations. Since today tourism market is getting more and more fragmented, it is crucial to target different groups and identify appropriate marketing approach. The goal of this thesis is to analyze visitors' structure and attitudes in Vransko Jezero Nature Park. Two main groups of visitors are compared: group of cyclists and a group comprising other visitors. Non-parametric statistical methods were applied in order to compare visitor satisfaction across 14 different elements. Results are indicating the existence of significant difference in visitors' satisfaction with “tourist signaling” and “information before arrival” between cyclists and other tourists. Cyclists showed higher median satisfaction for these two elements, while significant difference among other 12 elements Park was not found.
Parallel keywords (Croatian)neparametarska statistika usporedba zadovoljstva Park prirode Vransko jezero.
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:502431
CommitterNives Paškov Milošević