Access restricted to higher education institution's students and staff
master's thesis
An application of statistical methods in market research; A comparison of visitor satisfaction in NP Kornati according to their visit frequency

Lucija Lemac
Metadata
TitlePRIMJENA STATISTIČKIH METODA U ISTRAŽIVANJU; USPOREDBA ZADOVOLJSTVA POSJETITELJA NO KORNATI PREMA UČESTALOSTI POSJETE
AuthorLucija Lemac
Mentor(s)Ana Perišić (thesis advisor)
AbstractNacionalni parkovi u javnosti su najpoznatija i turistički najzanimljivija prirodna zaštićena podruĉja koja za cilj imaju ostvarenje svoje temeljne svrhe – očuvanje izvornih prirodnih vrijednosti i realizaciju znanstvene, kulturne, odgojno-obrazovne i rekreativne funkcije. Nacionalne parkove posjećuju domaći i inozemni posjetitelji koji su za svrhe ovog rada podijeljeni u dvije skupine: posjetitelji koji su u prvom posjetu NP Kornati, te posjetitelji koji više puta posjećuju park. Predmet i cilj rada je ispitati determinante zadovoljstva posjetitelja prema učestalosti posjete parku. Zadovoljstvo je uspoređeno u odnosu na 13 elemenata ponude NP Kornati. Prikazane su prosječne ocjene zadovoljstva, te je za svaki od elemenata proveden neparametarski Mann-Whitney-Wilcoxonov test za nezavisne uzorke. Također, analizirane su sociodemografske karakteristike posjetitelja prema učestalosti posjete. Na osnovu provedenih testova i dobivenih rezultata izvedeni su zakljuĉci o postojanju statistiĉki značajnih razlika u zadovoljstvu sa 4 elementa ponude, dok kod ocjene ukupnog zadovoljstva ne postoji statistički značajna razlika prema uč estalosti posjete parku.
Keywordsfequency of visit first visit satisfaction protected areas NP Kornati nonparametric statistics
Parallel title (English)An application of statistical methods in market research; A comparison of visitor satisfaction in NP Kornati according to their visit frequency
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
General Economy
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-28
Parallel abstract (English)National parks are the most famous and most interesting tourist natural protected areas. Their primary purpose includes the protection the preservation of original natural values and implementation of scientific, cultural, educational and recreational functions. National parks are visited by both, local and foreign visitors. The aim of this paper is to examine the determinants of visitor satisfaction due to frequency of visits to the park. Thus, visitors are divided into two groups: visitors who are in their first visit to the National Park Kornati, and visitors who already visited the park. Visitor satisfaction is then compared in relation to 13 different elements. Average satisfaction ratings were analyzed, while nonparametric Mann-Whitney-Wilcoxon test for independent samples is performed in order to test whether significant differences in visitor satisfaction exist across these groups. In addition, sociodemographic structure is analyzed for both groups of visitors. The results confirmed the existence of statistically significant differences in satisfaction within 4 elements, while there is no statistically significant difference in overall satisfaction due to frequency of visit.
Parallel keywords (Croatian)učestalost posjete prvi posjet zadovoljstvo zaštićena područja NP Kornati neparametarska statistika
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:145013
CommitterNives Paškov Milošević