prikaz prve stranice dokumenta PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE
Access restricted to students and staff of home institution
master's thesis
PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE
2024. urn:nbn:hr:143:445653
Mikulandra, Antonia
Šibenik University of Applied Sciences
Management

Cite this document

Mikulandra, A. (2024). PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:445653

Mikulandra, Antonia. "PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE." Master's thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:445653

Mikulandra, Antonia. "PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE." Master's thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:445653

Mikulandra, A. (2024). 'PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE', Master's thesis, Šibenik University of Applied Sciences, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:445653

Mikulandra A. PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:143:445653

A. Mikulandra, "PRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:143:445653

Please login to the repository to save this object to your list.
Metadata
TitlePRIMJENA I ANALIZA MARKETINŠKE STRATEGIJE
Title (english)APPLICATION AND ANALYSIS OF MARKETING STRATEGY
AuthorAntonia Mikulandra
MentorJelena Šišara (mentor)
Committee memberAnita Grubišić (predsjednik povjerenstva)
Committee memberŽeljko Deković (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2024-11-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu prikazana je važnost primjene i analize marketinških strategija unutar poduzeća, s posebnim fokusom na mikro i mala poduzeća u Šibensko- kninskoj županiji. U cilju utvrđivanja razine upoznatosti poduzetnika s marketingom i marketinškim strategijama, provedeno je empirijsko istraživanje na uzorku mikro i malih poduzeća. Osim ankete proučeno je detaljno poduzeće Konzum plus d.o.o. te strategije kojima se koriste. Rezultati istraživanja pokazuju da su poduzetnici u Šibensko-kninskoj županiji upoznati s pojmom marketinga te većina poduzeća nema formalno izrađene marketinške strategije. Trenutni podaci prikupljeni iz ankete otkrivaju izazove s kojima se poduzeća susreću u svom nastojanju da se razvijaju i zadrže konkurentnost na tržištu.
Abstract (english)
This paper shows the importance of applying and analyzing marketing strategies within companies, with a special focus on micro and small companies in Šibenik-Knin County. In order to determine the level of familiarity of entrepreneurs with marketing and marketing strategies, empirical research was conducted on a sample of micro and small businesses. In addition to the survey, the company Konzum plus d.o.o. was studied in details and the strategies they use. The results of the research show that entrepreneurs in Šibenik-Knin County are familiar with the concept of marketing, and most companies do not have a formally developed marketing strategy. The current data collected from the survey reveals the challenges that companies face in their efforts to develop and remain competitive in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:445653
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-27 08:53:24