These theses involve the analysis of the utilization of hotel capacities in Split in the period from 2013 to 2023. The capacity of a hotel accommodation refers to its ability to accommodate a certain number of guests. Hotel and tourism companies aim to achieve an optimal level of capacity utilization, because this not only increases revenue from the sale of service products, but also reduces fixed costs per unit of the provided product or service. The aim of these theses is to analyze the degree of capacity utilization in hotel companies in the city of Split, how demand changes and how seasonality and market conditions affect operations. The analysis is based on official statistical data on hotel occupancy in Split, which was chosen for its importance as a leading tourist destination in Croatia, known for its rich history, culture and natural beauty. The results show a significant increase in accommodation capacity, with a special emphasis on luxury hotels, which indicates an increasing demand for better quality services. Also, capacity utilization has improved from 43.17% in 2022 to 46.77% in 2023, while the number of overnight stays increased by 11% between 2021 and 2022. These data suggest the recovery of the hotel sector after the pandemic and confirm the importance of Split as an attractive international tourist destination. It is concluded that there is room for further progress, especially through the diversity of the tourist offer, improvement of marketing strategies and investment in infrastructure. The main challenges for the future are the reduction of seasonality and better capacity utilization outside the main tourist season.