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undergraduate thesis
Analiza turističke potražnje Splitsko-dalmatinske županije
2024. urn:nbn:hr:143:283804
Odrljin, Nediljka Neli
Šibenik University of Applied Sciences
Management

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Odrljin, N. N. (2024). Analiza turističke potražnje Splitsko-dalmatinske županije (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:283804

Odrljin, Nediljka Neli. "Analiza turističke potražnje Splitsko-dalmatinske županije." Undergraduate thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:283804

Odrljin, Nediljka Neli. "Analiza turističke potražnje Splitsko-dalmatinske županije." Undergraduate thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:283804

Odrljin, N. N. (2024). 'Analiza turističke potražnje Splitsko-dalmatinske županije', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 11 October 2024, https://urn.nsk.hr/urn:nbn:hr:143:283804

Odrljin NN. Analiza turističke potražnje Splitsko-dalmatinske županije [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2024 [cited 2024 October 11] Available at: https://urn.nsk.hr/urn:nbn:hr:143:283804

N. N. Odrljin, "Analiza turističke potražnje Splitsko-dalmatinske županije", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:143:283804

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Metadata
TitleAnaliza turističke potražnje Splitsko-dalmatinske županije
Title (english)ANALYSIS OF TOURIST DEMAND IN THE SPLIT-DALMATIA COUNTY
AuthorNediljka Neli Odrljin
MentorIvana Beljo (mentor)
Committee memberDino Slavica (predsjednik povjerenstva)
Committee memberNikolina Gaćina (član povjerenstva)
Committee memberIvana Beljo (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu istražuju se turistička potražnja i ključna obilježja na području jedne od važnijih turističkih regija u Hrvatskoj. Cilj rada je analizirati faktore koji utječu na turističku potražnju te ispitati postojeće stanje turističke ponude i potražnje u Splitsko-dalmatinskoj županiji. Rad se temelji na analizi statističkih podataka i stručnih izvora. Rezultati analize pokazuju da turistička potražnja u ovoj županiji ima izraženu sezonalnost, s velikom koncentracijom dolazaka i noćenja tijekom ljetnih mjeseci. Većina turista su inozemni turisti s dominantnim interesom za ''sunce i more'', no sve veći značaj dobivaju i drugi oblici turizma. Turistička ponuda županije obiluje prirodnim i kulturnim resursima, no postoji potreba za daljnjom diversifikacijom ponude kako bi se osigurala veća konkurentnost na turističkom tržištu. Ključni faktori koji utječu na potražnju uključuju blizinu prirodnih i kulturnih atrakcija, dostupnost smještaja i infrastrukture te promjene u preferencijama turista koje se odnose na održivost i autentičnost destinacije.
Abstract (english)
In this final thesis, tourist demand and key characteristics are investigated in the area of one of the most important tourist regions in Croatia. The aim of the thesis is to analyze the factors that influence tourist demand and to examine the current state of tourist supply and demand in Split-Dalmatia County. The thesis is based on the analysis of statistical data and professional sources. The results of the analysis show that the tourist demand in this County is highly seasonal, with a high concentration of arrivals and overnight stays during the summer months. The majority of tourists are foreign tourists with a dominant interest in "sun and sea", but other forms of tourism are gaining more and more importance. The tourist offer of the County is rich in natural and cultural resources, but there is a need for further diversification of the supply in order to ensure greater competitiveness on the tourist market. Key factors influencing demand include proximity to natural and cultural attractions, availability of accommodation and infrastructure, and changes in tourist preferences related to the sustainability and authenticity of the destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:283804
Study programmeTitle: Tourism Management; Tourism Management, Information Management - undergraduate - professional study; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-27 06:28:01