master's thesis
PUBLIC RELATIONS IN THE CASE OF D-RESORT ŠIBENIK

Brigita Vorih
Metadata
TitleOdnosi s javnošću na primjeru D-resort Šibenik
AuthorBrigita Vorih
Mentor(s)Jelena Šišara (thesis advisor)
AbstractOdnosi s javnošću u postali su od iznimne važnosti za svaku organizaciju, tvrtku ili pojedinca koji u današnje vrijeme želi konkurirati na tržištu. Odnosi s javnošću dio su strateškog upravljanja, a zadaća im je stvoriti i održati ugled tvrtke te povećati prepoznatljivost stalnim i dosljednim dijalogom sa zajednicom. Stvaranje i održavanje dijaloga rezultat je planiranog komuniciranja, a ima za cilj održati povjerenje i razumijevanje između tvrtke i njezinih javnosti. Prilagođeno turističkom tržištu, odnosi s javnošću odrađeni su u funkciji marketinga koji podrazumijevaju odnose s potencijalnim gostima, posredničkim kućama, lansiranje proizvoda, stvaranje imidža i prepoznatljivosti, proizvodnju promocijskih materijala, organiziranje sajmova i druge aktivnosti. Razvoj odnosa s javnošću u Hrvatskoj vidljiv je kroz rast broja zaposlenih u odnosima s javnošću te iz sve veće specijalizacije i profesionalizacije odnosa s javnošću.
KeywordsD-Resort Public Relations Supervisor
Parallel title (English)PUBLIC RELATIONS IN THE CASE OF D-RESORT ŠIBENIK
Committee MembersAna Udovičić
Ivana Beljo
Jelena Šišara
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-11-25
Parallel abstract (English)Public relations have become crucial for any organization, company or individual who today wants to compete in the market. Public relations are part of the strategic management, and their task is to create and maintain the company's reputation and increase recognition of the constant and consistent dialogue with the community. Creating and maintaining a dialogue is the result of planned communication, and aims to maintain trust and understanding between the company and its public. Customized to tourist market, public relations are placed in the function of marketing that involve relationships with potential guests, intermediary companies, product launch, image creation and recognition of, the production of promotional materials, organizing trade fairs and other activities. The development of public relations in Croatia is visible through the increase in the number of employees in public relations and the increasing specialization and professionalization of public relations.
Parallel keywords (Croatian)Dogus D-Resort Odnosi s javnošću
Resource typetext
Access conditionOpen access
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:138658
CommitterNives Paškov Milošević