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master's thesis
RAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU
2022. urn:nbn:hr:143:868448
Alajbeg, Katarina
Polytechnic of Sibenik
Management

Cite this document

Alajbeg, K. (2022). RAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU (Master's thesis). Šibenik: Polytechnic of Sibenik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:868448

Alajbeg, Katarina. "RAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU." Master's thesis, Polytechnic of Sibenik, 2022. https://urn.nsk.hr/urn:nbn:hr:143:868448

Alajbeg, Katarina. "RAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU." Master's thesis, Polytechnic of Sibenik, 2022. https://urn.nsk.hr/urn:nbn:hr:143:868448

Alajbeg, K. (2022). 'RAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU', Master's thesis, Polytechnic of Sibenik, accessed 07 June 2023, https://urn.nsk.hr/urn:nbn:hr:143:868448

Alajbeg K. RAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU [Master's thesis]. Šibenik: Polytechnic of Sibenik; 2022 [cited 2023 June 07] Available at: https://urn.nsk.hr/urn:nbn:hr:143:868448

K. Alajbeg, "RAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU", Master's thesis, Polytechnic of Sibenik, Šibenik, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:143:868448

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Metadata
TitleRAZVOJ TURISTIČKOG PROIZVODA U HOTELIJERSTVU
Title (english)DEVELOPMENT OF THE TURISTICA PRODUCT IN HOTEL INDUSTRY
AuthorKatarina Alajbeg
MentorJelena Šišara (mentor)
Committee memberNikolina Gaćina (predsjednik povjerenstva)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterPolytechnic of Sibenik
(Management)
Šibenik
Defense date and country2022-10-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing je način odnosno proces upravljanja tržištem gdje se nadomiruju vlastite potrebe određenim proizvodima ili uslugama. Često poistovjećuje sa prodajom i oglašavanjem, a jedan je od najbitnijih elemenata prodaje u ugostiteljstvu i hotelijerstvu. Potrošači na tržištu imaju ključnu ulogu jer proizvođači odabiru ciljano tržište prilikom pozicioniranja proizvoda i usmjeravaju se na želje i potrebe potrošača. Svako poduzeće koristi svoj marketinški miks, odnosno djeluju sukladno pravilu 4P- proizvod, cijena, disribucija, promocija. Izrađuju i upravljaju svojim proizvodima i i određuju cijene prema konkurentima, potom se putem distribucijskih kanala promoviraju na tržištu. Analiza turističko priozvoda na primjeru hotelskog naselja Amadria Park Šibenik prikazuje kako su usluge neopipljive, nerazdvojne, varijabilne i prolazne. Uz pružanje osnovnog turističkog proizvoda- usluga, pružaju se i dodatne usluge kako bi cjeloukupna usluga bila kompletna.
Abstract (english)
Marketing is a way or process of market management where one's own needs are met with certain products or services. It is often identified with sales and advertising, and it is one of the most important elements of sales in the catering and hotel industry. Consumers in the market play a key role because manufacturers choose the target market when positioning their products and focus on the wishes and needs of consumers. Every company uses its own marketing mix, that is, it operates in accordance with the 4P rule - product, price, distribution, promotion. They make and manage their products and set prices according to competitors, then promote themselves on the market through distribution channels. The analysis of the tourist product using the example of the Amadria Park Šibenik hotel complex shows that services are intangible, inseparable, variable and fleeting. In addition to providing the basic tourist product-service, additional services are also provided to make the entire service complete.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:868448
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-02 11:56:21