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undergraduate thesis
Marketinški miks na primjeru hotelskog naselja Solaris
2015. urn:nbn:hr:143:882466
Štefanić, Milan
Šibenik University of Applied Sciences
Management

Cite this document

Štefanić, M. (2015). Marketinški miks na primjeru hotelskog naselja Solaris (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:882466

Štefanić, Milan. "Marketinški miks na primjeru hotelskog naselja Solaris." Undergraduate thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:882466

Štefanić, Milan. "Marketinški miks na primjeru hotelskog naselja Solaris." Undergraduate thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:882466

Štefanić, M. (2015). 'Marketinški miks na primjeru hotelskog naselja Solaris', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 24 November 2023, https://urn.nsk.hr/urn:nbn:hr:143:882466

Štefanić M. Marketinški miks na primjeru hotelskog naselja Solaris [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2015 [cited 2023 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:143:882466

M. Štefanić, "Marketinški miks na primjeru hotelskog naselja Solaris", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:882466

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Metadata
TitleMarketinški miks na primjeru hotelskog naselja Solaris
AuthorMilan Štefanić
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev
Committee memberAna Perišić
Committee memberJelena Šišara
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2015-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu cilj je opisati elemente marketinškog miksa na teorijski i praktični način, odnosno opisati proizvod, cijenu, promociju i distribuciju svaku posebno, te ih nakon toga objasniti na primjeru hotelskog naselja Solaris. Isto tako, važno je navesti važnosti konkurentne strategije te objaniti segmentaciju tržišta, te određivanje ciljnih skupina i pozicioniranje same destinacije. Također, bitno je općenito definirati marketinšku orijentaciju hotela, odnosno načine promocije ponuda i atraktivnosti, kako hotelskog naselja, tako i okolnih područja, ponajviše grada Šibenika.
Abstract (english)
The main goal of this paper is to describe the elements of the marketing mix in the theoretical and practical way and to describe the product, price, promotion and distribution of specially way, and later them explain in example of the hotel resorts Solaris. Also, it is important to state the importance of competitive strategies and explain market segmentation, assessment target groups and positioning of the destination. Also, it is important to define the general market orientation of the hotel, respectively the ways of promotion and attractions, how the hotel complex and surrounding areas, most of the city Sibenik.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:882466
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-02-18 09:08:23