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undergraduate thesis
MARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE
2020. urn:nbn:hr:143:175002
Mlikota, Zrinko
Šibenik University of Applied Sciences
Management

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Mlikota, Z. (2020). MARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:175002

Mlikota, Zrinko. "MARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:175002

Mlikota, Zrinko. "MARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:175002

Mlikota, Z. (2020). 'MARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 01 December 2023, https://urn.nsk.hr/urn:nbn:hr:143:175002

Mlikota Z. MARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2023 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:143:175002

Z. Mlikota, "MARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:175002

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Metadata
TitleMARKETING U SPORTU NA PRIMJERU ŠPANJOLSKE NOGOMETNE LIGE
Title (english)MARKETING IN SPORT; EXAMPLE SPANISH FOOTBALL LEAGUE ZRINKO MLIKOTA
AuthorZrinko Mlikota
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-10-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proučavajući sport kroz prizmu industrije ovaj rad naglasak stavlja na marketing i neke od sastavnica marketinga. Definiranjem marketinga zadali smo okvir djelatnosti koje objedinjuje a ujedno proširuje na područje sporta. Sportski marketing istražuje i prati želje, interese i potrebe potrošača kako bi iste zadovoljio proizvodima i uslugama putem kojih će ostvariti profit. Najvažnija strategija sportskog marketinga je marketinški splet ili miks, kojeg čine sve sastavnice marketinga zajedno, poput tržišta, cijene, proizvoda, distribucije i promocije. Sportski proizvodi i usluge specifična su skupina proizvoda koju čine proizvodi sportske opreme, sportskih rekvizita pa sve do odjeće i obuće. Međutim specifičnost područja sportskog marketinga su ponude koje se odnose na nesportske proizvode koji se na tržište plasiraju zahvaljući sportu. Sportski marketing Španjolske nogometne lige istražen je kroz tržište, potrošače, proizvode i usluge, te ujedno digitalne medije koji donose najsuvremenije oblike distribucije i promocije.
Abstract (english)
Analysing sport through the prism of industry, this paper emphasizes marketing and some components of markeitng. By defining marketing, we have set a framework of activities that unites and expands to the field of sports. Sports marketing explores and monitors the desires, interests and needs of consumers.The most important strategy of sports marketing is a marketing mix, which consists of all components of marketing together, such as markets, prices, products, distribution and promotion. Sports products and services are a specific group of products consisting of sports equipment products, sports equipment and all the way to clothing and footwear. However, the specificity of the field of sports marketing are offers related to non-sports products that are placed on the market thanks to sports. Sports marketing of the Spanish Football League has been explored through the market, consumers, products and services, forms of distribution and promotion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:175002
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-13 07:21:59