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undergraduate thesis
Utjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka
2019. urn:nbn:hr:143:065015
Badžim, Dora
Šibenik University of Applied Sciences
Management

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Badžim, D. (2019). Utjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:065015

Badžim, Dora. "Utjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:065015

Badžim, Dora. "Utjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:065015

Badžim, D. (2019). 'Utjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 14 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:065015

Badžim D. Utjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2019 [cited 2024 December 14] Available at: https://urn.nsk.hr/urn:nbn:hr:143:065015

D. Badžim, "Utjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:065015

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Metadata
TitleUtjecaj poznatih osoba u oglašavanju na donošenje kupovnih odluka
Title (english)INFLUENCE OF CELEBRITY ENDORSEMENT IN ADVERTISING ON CONSUMER PURCHASING DECISIONS
AuthorDora Badžim
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberJelena Žaja (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Poznate osobe sve više vrše različite utjecaje na druge putem različitih medija te na taj način ostvaruju odreĎenu zaradu radeći zajedno s nekom kompanijom. U posljednje vrijeme takav način kooperacije izmeĎu poznate osobe i kompanije naziva se influencer marketingom. Influencer marketing se sve više razvija zahvaljujući razvoju društvenih platformi, jer je marketing na društvenim mreţama danas gotovo neizostavan dio komunikacijske strategije uspješnih poduzeća. Cilj ovog rada jest istraţiti utjecaj poznatih osoba u oglašavanju, odnosno na koji način kompanije biraju slavne osobe prikladne za njihove proizvode i usluge, mogu li pogriješiti u tom odabiru, mogu li slavne osobe biti u kooperaciji sa svim kompanijama, na koji način oni dijele svoj utjecaj, i na koncu, utječu li oni doista na donošenje kupovnih odluka i koliko to uspješno čine.
Abstract (english)
Celebrities are increasingly influencing others through different media, thus earning some profit while working with a company. In recent times, this type of cooperation between a celebrity and a company is called influencer marketing. Influencer marketing is evolving thanks to the development of social platforms, because nowadays, marketing on social networks is an almost indispensable part of the communication strategy of successful businesses. The aim of this paper is to examine the influence of celebrities in advertising and to see how companies choose celebrities that are appropriate for their products and services; whether they can make wrong choices, whether celebrities can interact with all companies, how they share their influence, and finally, whether they really influence consumer purchasing decisions and how well they do it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:065015
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-25 07:20:09