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undergraduate thesis
DRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT
2019. urn:nbn:hr:143:690341
Franičević, Matea
Šibenik University of Applied Sciences
Management

Cite this document

Franičević, M. (2019). DRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:690341

Franičević, Matea. "DRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:690341

Franičević, Matea. "DRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:690341

Franičević, M. (2019). 'DRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:690341

Franičević M. DRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2019 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:690341

M. Franičević, "DRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:690341

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Metadata
TitleDRUŠTVENE MREŽE KAO NOVI MARKETINŠKI ALAT
Title (english)SOCIAL NETWORKS AS A NEW MARKETING TOOL
AuthorMatea Franičević
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Porastom i razvojem novih tehnologija i sam Internet je dosegao novu visoku razinu. Zbog njegove velike popularnosti sve češće se koristi kao kanal za oglašavanje odnosno marketing proizvoda ili usluga. Osim privatnih korisnika koji Internet koriste u svrhu održavanja kontakta, privatnih potreba i kako bi bili u korak s suvremenim načinom života, Internetom se služe i poslovni subjekti koji putem marketinških strategija promoviraju svoje sadržaje tj. proizvode ili usluge. Jednima i drugima za različite ciljeve služe iste platforme, zvane društvene mreže. Neke od najpoznatijih društvenih mreža su: Facebook, Instagram, Youtube i Twitter. One promijenile način komunikacije i provođenja marketinških strategija. Izuzev svega navedenog društvene mreže predstavljaju i alat koji omogućuje izgradnju snažnog odnosa među kupcima i poslovnim subjektima te saznanjem od potrebama, željama, interesima obiju strana, ubrzava cjelokupan proces. Korištenjem društvenih mreža na ispravan i pravilan način, uvelike se može pridonijeti jačanju brenda, izgradnji zajednice, smanjenju troškova marketinga, boljem pozicioniranju i nadmašivanju konkurencije.
Abstract (english)
Due to growth and development of new technologies, Internet has reached new levels. It’s popularity makes it a often used channel for advertising and marketing of different products and services. Besides just the private users that use the Internet for purpose of staying in touch, their private needs or just to be up to date with the modern lifestyle, Internet is largely being used by different businesses that use marketing strategies to promote their content, products or services. Both types of users use the same types of platforms of social networks such as : Facebook, Instagram, YouTube and Twitter. These platforms changed the way we communicate and create marketing strategies. In addition, social network platforms present a tool that allows a strong relationship to be built between the customers and businesses, helps make the needs, wishes, interests of both sides known which speeds up the whole process. Using social networks in a right way can greatly contribute to building a stronger brand, establishing communities, lowering the marketing costs, better product placement and getting one step ahead of the competition.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:690341
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-25 06:57:14