prikaz prve stranice dokumenta Primjena e-marketinga u turizmu
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undergraduate thesis
Primjena e-marketinga u turizmu
2019. urn:nbn:hr:143:627429
Djurić, Mihaela
Šibenik University of Applied Sciences
Management

Cite this document

Djurić, M. (2019). Primjena e-marketinga u turizmu (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:627429

Djurić, Mihaela. "Primjena e-marketinga u turizmu." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:627429

Djurić, Mihaela. "Primjena e-marketinga u turizmu." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:627429

Djurić, M. (2019). 'Primjena e-marketinga u turizmu', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 11 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:627429

Djurić M. Primjena e-marketinga u turizmu [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2019 [cited 2024 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:143:627429

M. Djurić, "Primjena e-marketinga u turizmu", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:627429

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Metadata
TitlePrimjena e-marketinga u turizmu
AuthorMihaela Djurić
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Primjenom informacijsko komunikacijskih tehnologija na tradicionalne metode marketinga razvila se nova vrsta marketinga, elektornički marketing (e-marketing). E-marketing se može shvatiti kao primjena informacijskih tehnologija i principa marketinga putem interneta. Trendovi ukazuju na sve veće korištenje interneta i informacijskih tehnologija među potencijalim potrošačima, odnosno turistima. Završni rad temelji se na razumijevanju uloge e-marketinga u kreiranju brenda turističke destinacije i komponenti promocije destinacije. U radu se obrađuje teorijski dio marketinga u turizmu, e-marketinga u turizmu, te na koji način ICT tehnologija, Internet i trendovi e-marketinga utječu na turizam i turističku destinaciju. Objašnjena je stvarna uloga e-marketinga putem društvenih mreža i raznih aplikacija u stvaranju destinacijskog marketinga.
Abstract (english)
By applying information and communication technologies to traditional marketing methods a new form of marketing has developed, e-marketing. E-marketing can be described as the application of information technology and the principles of marketing through the Internet. Recent trends point to the increasing use of the Internet and information technology among potential consumers and tourists. The final paper is based on understanding of the role of e-marketing in creating destination brand and destination promotion components. This paper deals with the theoretical part of tourism marketing, e-marketing in tourism and how ICT technologies, Internet and e-marketing affect tourism and the tourist destination. The real role of e-marketing through social networks and various applications in creating destination marketing is explained.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:627429
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-24 11:23:59