A tourist destination can be a town, city, county, state depending on which aspect it is viewed. It stands out most through its attractiveness. Tourist attractions can be defined as those features of a tourist destination that, by their characteristics, attract or motivate tourists to visit a tourist area. They can be natural and social. Only those tourist destinations that are available on the ground to tourists to a tourist destination may be offered on the market. Some resources by their degree of attractiveness and intensity of activity can independently influence the attraction of tourist, while most of the other resorts appear in combination with other resources, thus increasing their intensity of attractiveness. Only those tourist attractions that are already available to tourist or that will become by the start of the tourist season can be considered as the marketing attraction base. The value of a tourist destination is not the set of resources of that destination, but what the customers and tourists get from it, and it is precisely these values that make it its brand.