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undergraduate thesis
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THE COMMUNICATION ASPECTS OF GERMAN VLOGS ABOUT CROATIA AS A TOURIST DESTINATION
Nikolina Kašnar (2018)
Polytechnic of Sibenik
Management
Metadata
TitleKomunikacijski aspekti njemačkih vlogova o Hrvatskoj kao turističkoj destinaciji
AuthorNikolina Kašnar
Mentor(s)Goran Crnica (thesis advisor)
Abstract
Tema rada usmjerena je na ulogu travel vlogova na turizam uz naglasak na njemačke vlogere koji odabiru Hrvatsku kao turističku destinaciju. Vlogovi kao metoda modernog internet komuniciranja pozitivno utječu na destinaciju jer iz prve ruke daju predodžbu kakvo putovanje potencijalni turist može očekivati. U radu je prikazan utjecaj koji popularni vlogeri imaju na javnost te na koji način oni mogu pozitivno djelovati na turizam u destinaciji u koju putuju. Provedena je statistička i jezična analiza travel vlogova na YouTubeu. Dobiveni rezultati opisani su statističkim grafovima.
Keywordscommunication tourist destination German vloggers Croatia
Parallel title (English)THE COMMUNICATION ASPECTS OF GERMAN VLOGS ABOUT CROATIA AS A TOURIST DESTINATION
Committee MembersDivna Goleš (committee chairperson)
Dragan Zlatović (committee member)
Goran Crnica (committee member)
GranterPolytechnic of Sibenik
Lower level organizational unitsManagement
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Study programme typeprofessional
Study levelundergraduate
Study programmeManagement; specializations in: Tourism Management, Information Management
Study specializationTourism Management
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2018-10-25
Parallel abstract (English)
The subject of this paper is focused on the role of travel vlogs on tourism with an emphasis on German vloggers that choose Croatia as their tourist destination. Vlogs as a method of modern Internet communication have a positive impact on the destination because they give an idea of what a potential tourist may expect from the trip. The paper shows the influence that popular vloggers have on the public and how they can positively influence tourism in the destination they are traveling to. The author of this paper performed a statistical and linguistic analysis of travel vlogs on YouTube. Obtained results are described with statistical graphs.
Parallel keywords (Croatian)komunikacija turistička destinacija njemački vlogeri Hrvatska
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:780794