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master's thesis
Zaštita robne marke - pravni, marketinški i praktični aspekti
2018. urn:nbn:hr:143:420388
Taljčuki, Patricia
Šibenik University of Applied Sciences
Management

Cite this document

Taljčuki, P. (2018). Zaštita robne marke - pravni, marketinški i praktični aspekti (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:420388

Taljčuki, Patricia. "Zaštita robne marke - pravni, marketinški i praktični aspekti." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:420388

Taljčuki, Patricia. "Zaštita robne marke - pravni, marketinški i praktični aspekti." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:420388

Taljčuki, P. (2018). 'Zaštita robne marke - pravni, marketinški i praktični aspekti', Master's thesis, Šibenik University of Applied Sciences, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:420388

Taljčuki P. Zaštita robne marke - pravni, marketinški i praktični aspekti [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:143:420388

P. Taljčuki, "Zaštita robne marke - pravni, marketinški i praktični aspekti", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:420388

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Metadata
TitleZaštita robne marke - pravni, marketinški i praktični aspekti
Title (english)BRAND PROTECTION-LEGAL, MARKETING AND PRACTICAL ASPECT
AuthorPatricia Taljčuki
MentorDragan Zlatović (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberAnita Grubišić (član povjerenstva)
Committee memberDragan Zlatović (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-10-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Law
Abstract
Ovim radom prikazana je robna marka kao središte tržišta. Posebna pozornost pridaje se zaštiti robne marke. Rad obrađuje područja robne marke kao glavno središte, sve u svrhu što boljeg upravljanja markom i same pravne zaštite robne marke, kako bi se suzbila nelojalna utakmica i samim time ne ugrozilo pravo u kojem uživa robna marka. Današnje upravljanje markom svakako je uvjetovano sve većim globalizacijskim procesima, samim time tvrtke moraju intenzivnije pratiti tehnološke procese, potrebu i očekivanje sadašnjih klijenata i isto tako potencijalnih klijenata kako bi im mogli strateški ponuditi svoj proizvod. Kako bi se izbjegao bilo koji rizik prvenstveno je također dobro znati i osmišljavati programe za marketinške aktivnosti za samu izgradnju marke i upravljanje tijekom vremena, te održavanje iste na tržištu, a kao glavni element upravljanja koristi se njena pravna zaštita kako bi se spriječilo bilo koje zbunjivanje kupaca na tržištu, a samim time i ne zloupotrijebilo marku.
Abstract (english)
This final paper is dedicated to the brand, and shows the brand as the center of the market.. Special attention is paid to protection of the brand. The paper deals with brand areas as the main hub, all in purpose of better brand management and trademark legal protection, in order to counteract the unfairmatch and not compromising the right in which the brand is enjoyed. Today's brand management is definitely driven by ever-increasing globalization processes, so companies must more closely monitor the technological processes, needs and expectations of current clients and potential customers so that they can strategically offer their product. In order to avoid any risk, it is first and foremost to know well and to design marketing programs for brand building and management over time, while maintaining the same on the market, and as a key management element its legal protection is used to prevent any confusion customers in the market, and thus did not misuse the brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:420388
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-10-29 11:48:17