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INTERNET MARKETING WITH A REVIEW OF ONLINE STORE
Franko Jabuka (2018)
Polytechnic of Sibenik
Management
Cite this document...

Jabuka, F. (2018). INTERNET MARKETING S OSVRTOM NA ONLINE TRGOVINE (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:519953

Jabuka, Franko. "INTERNET MARKETING S OSVRTOM NA ONLINE TRGOVINE." Undergraduate thesis, Polytechnic of Sibenik, 2018. https://urn.nsk.hr/urn:nbn:hr:143:519953

Jabuka, Franko. "INTERNET MARKETING S OSVRTOM NA ONLINE TRGOVINE." Undergraduate thesis, Polytechnic of Sibenik, 2018. https://urn.nsk.hr/urn:nbn:hr:143:519953

Jabuka, F. (2018). 'INTERNET MARKETING S OSVRTOM NA ONLINE TRGOVINE', Undergraduate thesis, Polytechnic of Sibenik, accessed 25 May 2019, https://urn.nsk.hr/urn:nbn:hr:143:519953

Jabuka F. INTERNET MARKETING S OSVRTOM NA ONLINE TRGOVINE [Undergraduate thesis]. Šibenik: Polytechnic of Sibenik; 2018 [cited 2019 May 25] Available at: https://urn.nsk.hr/urn:nbn:hr:143:519953

F. Jabuka, "INTERNET MARKETING S OSVRTOM NA ONLINE TRGOVINE", Undergraduate thesis, Polytechnic of Sibenik, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:519953

Metadata
TitleINTERNET MARKETING S OSVRTOM NA ONLINE TRGOVINE
Title (english)INTERNET MARKETING WITH A REVIEW OF ONLINE STORE
AuthorFranko Jabuka
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberNikolina Gaćina (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterPolytechnic of Sibenik
(Management)
Šibenik
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sažetak rada: Napredak informacijsko-komunikacijske tehnologije i sve šira upotreba interneta temelj su razvoja online trgovine. Danas je, zahvaljujući navedenome online trgovina nova mogućnost stjecanja konkurentskih prednosti na svjetskom tržištu. Međutim osim navedenoga na rast ove industrije značajno je utjecala i gospodarska kriza čija je posljedica smanjenje kupovne moći stanovništva, ali i sve veći stupanj izbirljivosti potrošača po pitanju odnosa cijene i kvalitete proizvoda. Trgovci su danas prisiljeni u svojim prodavaonicama prodavati samo proizvode s visokim stupnjem obrtaja, dok brojni manje popularni proizvodi nestaju s trgovačkih polica. Dok takvih problema nema kod online trgovine te je online trgovina u porastu, a kupnja preko Interneta danas je vrlo popularan kanal kupnje pa samim time i prodaje. Obzirom na navedeno u radu su prikazane dvije velike svjeteske online trgovine Amazon i Ebay.
Abstract (english)
Abstract: The progress of information and communication technology and the widespread use of the Internet are the foundation for online commerce development. Nowadays, given the above, online store is a new opportunity to gain competitive advantages in the world market. However, apart from the mentioned growth in this industry, the economic crisis has been significantly influenced by the decrease in the purchasing power of the population as well as the increasing degree of customer friendliness with regard to product quality and price relations. Traders are now forced to sell only high-grade products at their stores, while a number of less popular products disappear from the merchant shelves. While this problems are not evident for online stores, online shopping is on the rise, and buying over the Internet today is a very popular shopping channel, as well as selling. Considering the above, two online stores, Amazon and Ebay, are shown in the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:519953
Study programmeTitle: Menadžment; smjerovi: Turistički menadžment, Informatički menadžment
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-10-12 09:45:40