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master's thesis
Utjecaj marke prehrambenih proizvoda na ponašanje potrošača
2018. urn:nbn:hr:143:267023
Miletić, Marta
Šibenik University of Applied Sciences
Management

Cite this document

Miletić, M. (2018). Utjecaj marke prehrambenih proizvoda na ponašanje potrošača (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:267023

Miletić, Marta. "Utjecaj marke prehrambenih proizvoda na ponašanje potrošača." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:267023

Miletić, Marta. "Utjecaj marke prehrambenih proizvoda na ponašanje potrošača." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:267023

Miletić, M. (2018). 'Utjecaj marke prehrambenih proizvoda na ponašanje potrošača', Master's thesis, Šibenik University of Applied Sciences, accessed 01 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:267023

Miletić M. Utjecaj marke prehrambenih proizvoda na ponašanje potrošača [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2024 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:143:267023

M. Miletić, "Utjecaj marke prehrambenih proizvoda na ponašanje potrošača", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:267023

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Metadata
TitleUtjecaj marke prehrambenih proizvoda na ponašanje potrošača
Title (english)THE INFLUENCE OF THE BRAND OF FOOD PRODUCTS ON CONSUMER BEHAVIOR
AuthorMarta Miletić
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Uspjeh tvrtke na tržištu ovisi o tome kako su proizvode i usluge prihvatili potrošači. Proizvodi i usluge usmjereni su funkcionalno i prema zadovoljavanju potreba, a ako nude dodatne vrijednosti, izazivaju želje, pozitivne asocijacije i osjećaje, stvaraju emocionalnu vezu s potrošačima, tek onda imaju uvjet da to bude prihvaćena marka. Izgradnja jake marke izazov je i prigoda za menadžment. Rastom njezine vrijednosti i vrijednosti tvrtke stvaraju se konkurentske prednosti nužne za daljnji opstanak i razvoj. Markom se stvaraju odnosi s potrošačima i oni je valoriziraju prema tome kako procjenjuju njezinu razlikovnost te relevantnost za sebe iz čega stvaraju emocionalne veze i lojalnost.
Abstract (english)
The success of a company in the market depends on how products and services are accepted by consumers. Products and services are focused on functional and satisfying needs, and if they offer additional value, generate desires, positive associations and feelings, create an emotional connection with consumers, only then have the condition that it be accepted. Building a strong brand is also a challenge for management. With the growth of the brand value and the value of the company, the competitive advantages are necessary for further survival and development. Marks are creating relationships with consumers and they are valorizing how they estimate its distinctiveness and relevance to oneself, creating emotional relationships and loyalties.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:267023
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-27 09:03:13