The hotel companies represents a special segment of catering because they are constantly faced with changes in market demand that are largely manifested in changes in their offer, respectively on the increase in the quality, changes and innovations of products and services. Innovations in the hotel industry marks the introduction of new products and services, new production methods, tehnology and design. Changing the attitudes, interests, expectations and behaviors of consumers also require changes in the tourist market. The hotel companies need to follow innovations every day to meet the wishes and needs of its guest, as well as othet competitive on the tourist market. Tehnology development is certainly key factor to keep on mind, because without tehnology there is no growth in business. The tehnology sector provides hotel companies promotion through Internet and with that numerious reservations of accommondation units. This paper presents an example of the Hotel Split and Hotel Well that follow innovations in the tourist market and implements it in business, which is the reason for their business growth.