By researching this topic, the aim is to present the geographical position of Italy, its economic activity, the industry and the population, in order to determine the development of northern Italy. Northern Italy is famous for its alluring tourist winter tourism, ski resorts that focus on family tourism, as well as, of course, individual, where people choose these destinations for affordable prices, landscapes, and fertile plains for the development and export of different cultures. We also mention the availability of hotel facilities; private accommodation due to various manifestations, which are offered to visitors. On the tourist map, Italy is at the top of the chart, mostly due to its successful exploitation of its resources. Tourism certainly has an impact on the economy, with tourism enabling the valorisation of free natural resources such as air, climate, landscape beauty and so on, and thus gaining economic value. In the underdeveloped areas it stimulates and evolves economic movements, creates a market for local products, which otherwise would not have been marketed, and so goods and services provided to tourists should be considered (economically) like any other product that becomes an object of supply and demand for certain market relationships. Tourist goals are those that will determine their demand and look at the usefulness of the good, and when they know the goals then a proper segmentation can be achieved that enables the creation and promotion of products and services to a homogenous consumer group. A tourist needs to come to the destination to participate in the consumption of tourist goods and will come in contact with employees, whose customs and habits will also affect his/her satisfaction and consequently the marketing and income of tourism in GDP.