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undergraduate thesis
EVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA
2016. urn:nbn:hr:143:988717
Burazer, Božena
Šibenik University of Applied Sciences
Management

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Burazer, B. (2016). EVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:988717

Burazer, Božena. "EVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA." Undergraduate thesis, Šibenik University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:143:988717

Burazer, Božena. "EVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA." Undergraduate thesis, Šibenik University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:143:988717

Burazer, B. (2016). 'EVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:988717

Burazer B. EVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2016 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:988717

B. Burazer, "EVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:143:988717

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Metadata
TitleEVENT MANAGEMENT NA PRIMJERU TERRANEO FESTIVALA
Title (english)EVENT MANAGEMENT ON THE EXAMPLE OF TERRANEO FESTIVAL
AuthorBožena Burazer
MentorMili Razović (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2016-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Događaji su uvijek bili dio ljudskih života, a njihova valorizacija u turističke svrhe je počela tek krajem 20. stoljeća. U ovih zadnjih 20 godina, organizacija evenata se počela sagledavati kao poseban oblik menadžmenta te su počele izlaziti razne publikacije na ovu temu, počela su se osnivati strukovna udruženja te su se počeli istraživati utjecaji događaja na turizam u mjestima u kojima se odvijaju. Definirani su elementi koje svatko tko se bavi organizacijom događaja treba pratiti kako bi taj događaj polučio očekivani uspjeh, ali je prvo potrebno provesti analize unutar destinacije kako bi se odabrao tip eventa koji odgovara turističkim potrebama tog područja. Cilj ovog rada je objasniti karakteristike i navesti vrste evenata te objasniti pravilan način organizacije uspješnog događaja. Terraneo festival je festival glazbeno-ekološkog karaktera koji se tri godine održavao u blizini Šibenika, a u radu su objašnjeni razlozi prestanka rada festivala koji je već nakon prve godine održavanja imao velike pozitivne učinke na pozicioniranje Šibenika kao poželjne turističke destinacije u glavama turista.
Abstract (english)
Events have always been a part of the human lives, but their valorization in tourism has began at the end of the 20th century. In the last 20 years, events industry is ben viewed as a special form of management which has resulted with numerous publications on this subject, also professional associations have began developing inside event management branch and influences that events have on tourism are now subjects of many analysis. The elements for successfull event planning have been defined, but in order to use these elements in organization of touristic event, more analysis need to be done so that organizational team knows what kinds of events are needed in destination. The aim of this paper is to explain the characteristics and types of events and to elucidate how to organize an event with success. Terraneo festival was musical and ecological event that was held near Šibenik for three years. In this paper, reasons why Terraneo is no longer held are explained.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:988717
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-04 13:11:59