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undergraduate thesis
DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU
2023. urn:nbn:hr:143:723288
Jakoliš, Petra
Šibenik University of Applied Sciences
Management

Cite this document

Jakoliš, P. (2023). DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:723288

Jakoliš, Petra. "DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU." Undergraduate thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:723288

Jakoliš, Petra. "DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU." Undergraduate thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:723288

Jakoliš, P. (2023). 'DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:723288

Jakoliš P. DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2023 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:723288

P. Jakoliš, "DRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:143:723288

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Metadata
TitleDRUŠTVENE MREŽE KAO MARKETINŠKI ALAT U TURIZMU
Title (english)SOCIAL NETWORKS AS A MARKETING TOOL IN TOURISM
AuthorPetra Jakoliš
MentorJelena Šišara (mentor)
Committee memberDijana Mečev (predsjednik povjerenstva)
Committee memberAnita Grubišić (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže služe prvenstveno za komunikaciju između ljudi koji u vrijeme komunikacije ne moraju biti u istoj prostoriji. Današnje najpopularnije društvene mreže su Facebook, Instagram i Tik Tok. Osim za osobnu komunikaciju njihovu važnost su prepoznale tvrtke diljem svijeta bez obzira koju djelatnost obavljaju. Tvrtke su prepoznale da preko društvenih mreža mogu komunicirati i doprijeti do puno većeg broja ljudi nego tradicionalnim marketinškim metodama. Ono što društvene mreže čini posebnim je dvosmjerna komunikacija koja omogućuje poduzeću povratni odgovor od potrošača. S razvojem društvenih mreža i uključivanjem marketinških aktivnosti tvrtke na društvene mreže uz tradicionalan marketing razvija se i e-marketing koji označava prodaju, promociju i distribuciju proizvoda/usluga preko interneta i društvenih mreža.
Abstract (english)
Social networks are used primarily for communication between people who don't have to be in the same room at the time of communication. The most popular social networks today are Facebook, Instagram and Tik Tok. In addition to personal communication, their importance has been recognized by companies all over the world, regardless of the activity they are engaged in. Companies have recognized that through social network they can communicate and reach a much larger number of people than traditional marketing methods. What makes social media special is the two-way communication that allows a company to get feedback from consumers. With the development of social networks and the inclusion of the company's marketing activities on social networks, in addition to traditional marketing, e-marketing is also developing, which means the sale, promotion and distribution of products/services via the Internet and social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:723288
Study programmeTitle: Tourism Management; Tourism Management, Information Management - undergraduate - professional study; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-07 08:51:56