Title Pregled platformi i alata poslovne inteligencije
Title (english) OVERVIEW OF BUSINESS INTELLIGENCE PLATFORMS AND TOOLS
Author Niko Perković
Mentor Frane Urem (mentor)
Committee member Ivan Livaja (predsjednik povjerenstva)
Committee member Jerko Acalin (član povjerenstva)
Committee member Frane Urem (član povjerenstva)
Granter Šibenik University of Applied Sciences (Management) Šibenik
Defense date and country 2023-10-13, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences
Abstract Ovaj rad predstavlja duboki uvid u ključne aspekte BI i analizira različite platforme i alate koji podržavaju procese. Rad se temelji na istraživanju različitih resursa, literatura i stručnih izvora, te pruža sveobuhvatan pregled ključnih koncepata i tehnologija u BI domeni. Prvo, rad definira osnovne pojmove ove tehnologije i istražuje njenu ulogu u suvremenom poslovanju. Naglašava se važnost BI u donošenju informiranih poslovnih odluka i poboljšanju konkurentske prednosti organizacija. Nadalje, istražuju se različite komponente ove tehnologije, uključujući procese prikupljanja, obrade, analize i vizualizacije podataka. Također, razmatra se kako organizacije mogu koristiti BI za dublje razumijevanje svojih poslovnih procesa i trendova. Središnji dio rada fokusiran je na pregled različitih platformi i alata BI dostupnih na tržištu. Raspravljaju se karakteristike i prednosti popularnih BI platformi poput Tableau, Power BI, QlikView i drugih. Analizira se njihova sposobnost za integraciju s različitim izvorima podataka, pružanje naprednih analitičkih funkcionalnosti i podrške za interaktivne vizualizacije. Dalje, raspravlja se o različitim tipovima alata za analizu podataka, uključujući alate za rudarenje podataka i strojno učenje, te kako se mogu koristit za dublje razumijevanje podataka i otkrivanje skrivenih uzoraka. Kroz primjere iz stvarnog svijeta, rad ilustrira kako organizacije koriste BI platforme i alate za optimizaciju svojih operacija, poboljšanje prodaje i bolje razumijevanje korisnika. Na kraju, seminarski rad zaključuje se naglaskom na buduće trendove u BI, uključujući rast umjetne inteligencije i automatizaciju procesa analize podataka. Ovaj seminarski rad pruža duboko razumijevanje BI, te pomaže organizacijama da donose bolje informirane poslovne odluke kroz upotrebu odgovarajućih alata i tehnologija.
Abstract (english) This term paper presents a deep insight into the key aspects of BI and analyzes the different platforms and tools that supports the processes. The paper is based on the research of various resources, literature and professional sources and provides a comprehensive overview of key concepts and technologies in the BI domain. First, the paper defines the basic terms of this technology and investigates its role in modern business. The importance of BI in making informed business decisions and improving the competitive advantage of organizations is emphasized. Furthermore, various components of this technology are explored, including the processes of data collection, processing, analysis and visualization. It also looks at how organizations can use BI to gain a deeper understanding of their business processes and trends. The central part of the work is focused on an overview of the various BI platforms and tools available on the market. Features and benefits of popular BI platforms such as Tableau, Power BI, QlikView and others are discussed. Their ability to integrate with different data sources, provide advanced analytical functionalities and support for interactive visualizations is analyzed. Next, it discusses different types of data analysis tools, including data mining and machine learning tools and how they can be used to understand data more deeply and discover hidden patterns. Through real-world examples, the paper illustrates how organizations use BI platforms and tools to optimize their operations, improve sales and better understand customers. Finally, the seminar paper concludes with an emphasis on future trends in BI, including the growth of artificial intelligence and the automation of data analysis processes. This term paper provides a deep understanding of BI and helps organizations make better informed business
decisions through the use of appropriate tools and technologies.
Keywords
AI
Poslovna inteligencija
konkurencija
tržište
bolja prodaja
Keywords (english)
AI
Business Intelligence
competition
market
better sale
Language croatian
URN:NBN urn:nbn:hr:143:802483
Study programme Title: Professional undergraduate study of Bussines Informatics Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2023-10-26 08:34:50