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master's thesis
Postizanje konkurentske prednosti na globalnim tržitima
2023. urn:nbn:hr:143:697799
Dujić, Dorijan
Šibenik University of Applied Sciences
Management

Cite this document

Dujić, D. (2023). Postizanje konkurentske prednosti na globalnim tržitima (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:697799

Dujić, Dorijan. "Postizanje konkurentske prednosti na globalnim tržitima." Master's thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:697799

Dujić, Dorijan. "Postizanje konkurentske prednosti na globalnim tržitima." Master's thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:697799

Dujić, D. (2023). 'Postizanje konkurentske prednosti na globalnim tržitima', Master's thesis, Šibenik University of Applied Sciences, accessed 11 May 2024, https://urn.nsk.hr/urn:nbn:hr:143:697799

Dujić D. Postizanje konkurentske prednosti na globalnim tržitima [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2023 [cited 2024 May 11] Available at: https://urn.nsk.hr/urn:nbn:hr:143:697799

D. Dujić, "Postizanje konkurentske prednosti na globalnim tržitima", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:143:697799

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Metadata
TitlePostizanje konkurentske prednosti na globalnim tržitima
Title (english)ACHIEVING COMPETITIVE ADVANTAGE ON GLOBAL MARKETS
AuthorDorijan Dujić
MentorAna Vukičević (mentor)
Committee memberJelena Šišara (predsjednik povjerenstva)
Committee memberDivna Goleš (član povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2023-08-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Konkurentska prednost poduzeća podrazumijeva njegovu sposobnost da bude ispred svojih konkurenata, a to može postići isključivo pružanjem inovativnih, originalnih i jedinstvenih proizvoda i usluga. S obzirom da današnja tržišta karakteriziraju velika i moćna konkurencija, promjenjiva okolina i neizvjesna budućnost, poduzeća moraju analizirati konkurentsku okolinu i razviti strategiju kojom će nastojati ostvariti konkurentsku prednost. U ovom će se radu prikazati hrvatsko, ali svjetski poznato poduzeće Rimac Automobili koje proizvodi jedinstvene, inovativne i originalne proizvode u skladu sa željama i potrebama svojih kupaca uvažavajući svoje zaposlenike. Glavna je vizija ovog poduzeća kreiranje najkvalitetnijih električnih automobila i pogonskih sustava za električna vozila. U svojim samim počecima poduzeće je poslovalo u jednoj garaži, a danas ima sagrađen kampus gdje proizvodi proizvode poznate u cijelome svijetu. Upravo je poduzeće Rimac automobili dobar primjer poduzeća koje dobro i kvalitetno posluje upravo zbog postignute konkurentske prednosti. Ovo poduzeće je iz dana i dan sve uspješnije i poznatije većem broju ljudi diljem svijeta, a zasigurno će u budućnosti taj uspjeh još i više porasti.
Abstract (english)
A company's competitive advantage implies its ability to be ahead of its competitors, and it can only achieve this by providing innovative, original and unique products and services. Given that today's markets are characterized by large and powerful competition, a changing environment and an uncertain future, companies must analyze the competitive environment and develop a strategy to achieve a competitive advantage. This paper will present the Croatian, but world-famous company Rimac Automobili, which produces unique, innovative and original products in accordance with the wishes and needs of its customers, respecting its employees. The main vision of this company is to create the highest quality electric cars and drive systems for electric vehicles. In its very beginnings, the company operated in a garage, and today it has a built campus where it produces products known all over the world. The company Rimac automobili is a good example of a company that does good and quality business precisely because of its competitive advantage. This company is becoming more and more successful and known to more and more people all over the world, and this success will surely grow even more in the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:697799
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-05 09:35:53