Tourism is a key economic branch, but requires a balance between economic benefits, nature conservation and cultural resources. Protected areas such as Lake Vrana offer the challenge of preserving the environment while at the same time offering tourism opportunities. Vrana Lake, as a nature protected area, symbolizes this balance. The tourism economic valorization of the lake is based on the rich ecosystem, history and cultural heritage. Tourist activities in the park include various forms of recreation, such as cycling, hiking and boating. However, in order to preserve the ecosystem, it is crucial to apply initiatives for the sustainable development of tourism. This includes educating tourists about the importance of nature conservation, setting limits on the number of visitors in certain zones, and promoting environmentally conscious activities. Sustainability initiatives include planning infrastructure capacity, managing tourist flows, supporting the local economy and promoting ecotourism. All this aims to ensure that tourism supports the preservation of natural beauty of the lakes in the long term, provides benefits to the local community and contributes to the sustainable development of the region.