Communication is an inevitable component of business and overall management. The process of business communication is exchanging thoughts and ideas by using symbols or speech understandable to all employees. Successful business communication depends on adapting the entire process to situational factors. Not only paying attention, understanding, and acquiring communication skills in the framework of verbal and non-verbal communication of managers are determinants of the success of business communication. It is necessary to look at the communication context, time of communication, and communication channels in their entirety for the manager to recognize, understand, react on time, and purposefully direct the entire organization. The thesis aims to investigate the influence of situational factors on communication in management as challenges in business communication. Business communication processes adaptation to situational factors is essential and indispensable for the realization of all management functions, the execution of daily business tasks, the achievement of business goals, and ultimately, the profitable operation of the organization.