prikaz prve stranice dokumenta STRATEGIJSKI MARKETING
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master's thesis
STRATEGIJSKI MARKETING
2020. urn:nbn:hr:143:717815
Banovac, Anamarija
Šibenik University of Applied Sciences
Management

Cite this document

Banovac, A. (2020). STRATEGIJSKI MARKETING (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:717815

Banovac, Anamarija. "STRATEGIJSKI MARKETING." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:717815

Banovac, Anamarija. "STRATEGIJSKI MARKETING." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:717815

Banovac, A. (2020). 'STRATEGIJSKI MARKETING', Master's thesis, Šibenik University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:143:717815

Banovac A. STRATEGIJSKI MARKETING [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:143:717815

A. Banovac, "STRATEGIJSKI MARKETING", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:717815

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Metadata
TitleSTRATEGIJSKI MARKETING
Title (english)STRATEGIC MARKETING
AuthorAnamarija Banovac
MentorAna Vukičević (mentor)
Committee memberAnita Grubišić (predsjednik povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-10-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog diplomskog rada je pojasniti pojam strategijskog marketinga. Da bi objasnili taj pojam potrebno je znati što je strategija, a što marketing. Financije, poslovanje, računovodstvo i druge poslovne funkcije zaista neće biti značajne bez dovoljne potražnje za proizvodima i uslugama, tako da tvrtka može donositi profit. Drugim riječima, mora postojati gornja linija da bi postojala donja linija. Dakle, financijski uspjeh često ovisi o marketinškim sposobnostima. Uspješan marketing gradi potražnju za proizvodima i uslugama, što zauzvrat stvara radna mjesta. Strategija je način kako se trebaju koristiti pojedini resursi da bi se iskoristile prednosti okolnosti za stvaranje željenih učinaka.Jednostavno rečeno, strategija je način ostvarenja ciljeva.
Abstract (english)
The aim of this thesis is to clarify the concept of strategic marketing. To explain this concept, one needs to know what is strategy Thus and what is marketing. Finance, business, accounting and other business functions will not really be significant without sufficient production and service costs, so the company can make a profit. In other words, there must be an upper line in order for there to be a lower line. So, financial success often depends on market capability. Successful marketing degree of demand for products and services, which in turn create jobs. The strategy is to somehow leverage individual resources to take advantage of the environment to achieve the desired effects. Uniquely obtained, strategy is a way of achieving goals
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:717815
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-06 06:44:59