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master's thesis
PORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA
2020. urn:nbn:hr:143:318333
Starčević, Vedrana
Šibenik University of Applied Sciences
Management

Cite this document

Starčević, V. (2020). PORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:318333

Starčević, Vedrana. "PORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:318333

Starčević, Vedrana. "PORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:318333

Starčević, V. (2020). 'PORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA', Master's thesis, Šibenik University of Applied Sciences, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:318333

Starčević V. PORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:143:318333

V. Starčević, "PORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:318333

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Metadata
TitlePORTFOLIO ANALIZA: BCG MATRICA INDUSTRIJSKOG RASTA I TRŽIŠNOG UDJELA
Title (english)Portfolio analysis: BCG matrix of industrial growth and market share
AuthorVedrana Starčević
MentorAna Vukičević (mentor)
Committee memberAnita Grubišić (predsjednik povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-10-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovoga rada je Portfolio analiza: BCG matrica industrijskog rasta i tržišnog udjela . Kao takav rad obrađuje uvod u strateški menadžment , ulogu i razvoj strategije u strateškom menadžmentu, strategiju kao pojam, proces strateškog menadžmenta. Važno je istaknuti i kako strategija ima svoje razine a to su globalna razina, razina poslovnih jedinica te razina poslovnog funkcijskog područja. U radu je odrađeno pet generičkih konkurentskih strategija koje su izuzetno bitne za uspješno konkuriranje i ostvarivanje konkurentske prednosti nad konkurentima. Također odrađena je cjelina portfolio strategija koja se bavi alokacijom sredstava radi najbolje bilance u jednoj grupi poduzeća. Obrađene su portfolio matice koje služe kao moćna analitička metoda i koje pomažu menadžeru pri donošenju odluka a to su BCG matrica industrijskog rasta i tržišnog udjel, McKinsey/ GE matica industrijske privlačnosti i poslovne snage te ADL matrica životnog ciklusa industrije i konkurentskog položaja. Te za kraj rada poduzeće Kraš provedeno kroz matricu industrijskog rasta i tržišnog udjela.
Abstract (english)
The topic of this paper is Portfolio analysis: BCG matrix of industrial growth and market share. As such, the paper deals with the introduction to strategic management, the role and development of strategy in strategic management, strategy as a concept, the process of strategic management. It is important to point out that the strategy has its levels, which are the global level, the level of business units and the level of the business functional area. The paper deals with five generic competitive strategies that are extremely important for successful competition and achieving competitive advantages over competitors. The entire portfolio of the strategy dealing with the allocation of funds for the best balance in one group of companies was also completed. Portfolio nuts that serve as a powerful analytical method and that help the manager in making a decision are processed, such as BCG matrix of industrial growth and market share, McKinsey / GE matrix of industrial attractiveness and business strength ADL matrix of industry life cycle and competitive position. And for the end of the company Kraš proved through the matrix of industrial growth and market share.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:318333
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-06 06:43:00