The topic of this paper is Portfolio analysis: BCG matrix of industrial growth and market share. As such, the paper deals with the introduction to strategic management, the role and development of strategy in strategic management, strategy as a concept, the process of strategic management. It is important to point out that the strategy has its levels, which are the global level, the level of business units and the level of the business functional area. The paper deals with five generic competitive strategies that are extremely important for successful competition and achieving competitive advantages over competitors. The entire portfolio of the strategy dealing with the allocation of funds for the best balance in one group of companies was also completed. Portfolio nuts that serve as a powerful analytical method and that help the manager in making a decision are processed, such as BCG matrix of industrial growth and market share, McKinsey / GE matrix of industrial attractiveness and business strength ADL matrix of industry life cycle and competitive position. And for the end of the company Kraš proved through the matrix of industrial growth and market share.