Personnel management has an impact on the success of the company because quality staffing recruits the best staff who will contribute to business success in the future. This final paper presents the personnel management function in the company in theory and on the example of the company Kraš d.d. It shows the importance of human resources in the company and care for them. Kraš d.d is a great example of how a company that does a good job of personnel management and all its activities operates. With good personnel management, Kraš d.d. has achieved enviable business successes, which indicate increasing profits from year to year. In addition to financial gains from year to year, there is also an increase in the number of employees and a decrease in the number of serious injuries at work, which tells us a lot about the care for workers and safety at work within the company. Kraš Academy is a program that introduces new workers to their jobs and educates existing ones for the better job they have applied for. It can be said that Kraš d.d. successfully implements all actions within the personnel management function, which is positively reflected in the financial indicators of the company.