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undergraduate thesis
POSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA
2019. urn:nbn:hr:143:664466
Žižić, Andreja
Šibenik University of Applied Sciences
Management

Cite this document

Žižić, A. (2019). POSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:664466

Žižić, Andreja. "POSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:664466

Žižić, Andreja. "POSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:664466

Žižić, A. (2019). 'POSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 30 March 2024, https://urn.nsk.hr/urn:nbn:hr:143:664466

Žižić A. POSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2019 [cited 2024 March 30] Available at: https://urn.nsk.hr/urn:nbn:hr:143:664466

A. Žižić, "POSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:664466

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Metadata
TitlePOSLOVNA STRATEGIJA I ODRŽIVA KONKURENTNA PREDNOST PODUZEĆA
Title (english)BUSINESS STRATEGY AND SUSTAINABLE COMPETITIVE ADVANTAGE OF COMPANIES
AuthorAndreja Žižić
MentorAna Vukičević (mentor)
Committee memberDanijel Mileta (predsjednik povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
Committee memberŽelimir Mikulić (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2019-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovna strategija menadžerima pokazuje kako stvoriti i održati dinamičan profitabilan posao te donijeti učinkovite strateške odluke. Djelokrug rada poslovne strategije obuhvaća ciljeve vezane uz proizvode/usluge i tržišta, na razini poslovnih jedinica. Pojava konkurenata na tržištu potiče razvoj i napredak poslovanja poduzeća. Stvaranje konkurentske prednosti ovisi o mnoštvu vanjskih i unutarnjih čimbenika koji djeluju na poduzeće, a predstavlja dugotrajan i složen proces. Različitost je izvor vrijednosti koju potrošači dobivaju kada kupuju proizvod ili uslugu. Bez stupnja različitosti potrošači nemaju posebnog razloga kupiti proizvode nekog poduzeća umjesto ponude proizvoda konkurenata. Ključna svrha strategije je stvoriti i nastaviti povećavati određeni stupanj diferencijacije. Održavanje prednosti na tržištu traži od poduzeća da neprekidno pojačava svoju komparativnu prednost. Jednom kada poduzeće postigne prednost, konkurenti imaju veliki odmak koji treba nadmašiti.
Abstract (english)
A business strategy for managers demonstrates how to create and sustain a dynamic, profitable business and make effective strategic decisions. Business scope of business strategy includes goals related to products/services and markets at the business unit’s level. The appearance of competitors at the market encourages the development and advancement of business operations. Creating competitive advantage depends on a multitude of external and internal factors affecting the company, which is a long and complex process. Diversity is a source of value that consumers get when they buy a product or service. Without a certain degree of diversity, consumers do not have a particular reason to buy products from an enterprise instead of competitive products. The key purpose of the strategy is to create and continue to increase a certain degree of differentiation. Maintaining market advantage requires the company to continually increase its comparative advantage. Once an enterprise gains an advantage, competitors have a big gap to overcome.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:664466
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Information Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-26 08:51:40