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Access restricted to students and staff of home institution
undergraduate thesis
Upotreba informatike u poslovanju putničkih agencija
2018. urn:nbn:hr:143:220416
Bogdanović, Elvis
Šibenik University of Applied Sciences
Management

Cite this document

Bogdanović, E. (2018). Upotreba informatike u poslovanju putničkih agencija (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:220416

Bogdanović, Elvis. "Upotreba informatike u poslovanju putničkih agencija." Undergraduate thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:220416

Bogdanović, Elvis. "Upotreba informatike u poslovanju putničkih agencija." Undergraduate thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:220416

Bogdanović, E. (2018). 'Upotreba informatike u poslovanju putničkih agencija', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 21 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:220416

Bogdanović E. Upotreba informatike u poslovanju putničkih agencija [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2024 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:143:220416

E. Bogdanović, "Upotreba informatike u poslovanju putničkih agencija", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:220416

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Metadata
TitleUpotreba informatike u poslovanju putničkih agencija
Title (english)THE ROLE OF INFORMATICS IN THE BUSINESS OF THE TOURIST AGENCIES
AuthorElvis Bogdanović
MentorJerko Acalin (mentor)
Committee memberIvan Livaja (predsjednik povjerenstva)
Committee memberŽelimir Mikulić (član povjerenstva)
Committee memberJerko Acalin (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Promjene izazvane suvremenom digitalnom tehnologijom vode ka djelomičnom napuštanju posrednika te formiranje direktne razmjene i kupnje aranžmana putem iste. Ponuđači usluga na turističkom tržištu do klijenata mogu doći izravnom (direktnom) distribucijom ili neizravnoj (indirektnoj) distribuciji usluga na turističkom tržištu. Internet nije utjecao samo na promjene u društvenim sferama i komunikaciju u društvu, nego i na gospodarske subjekte koji su ga počeli koristiti kao novo područje promocije pa čak i tržište. U ovom radu se opisuje uloga informatike u poslovanju putničkih agencija. Turizam je globalna aktivnost i djelatnost, pa je sama pojava Interneta dodatno ojačala komunikaciju turističkih subjekata na globalnoj razini. Turističke agencije su aktivni sudionici u distribuciji i razvoju turističkog proizvoda te u svojoj marketinškoj komunikaciji koja je mahom usmjerena na globalnu komunikaciju te sve više koriste internet kao medij komunikacije s ciljnim tržištem. U ovom radu opisane su tehnološke mogućnosti informatike kao ključnog resursa poslovanja agencija.
Abstract (english)
The changes caused by contemporary digital technology lead to partial abandonment of intermediaries and the formation of direct exchange and purchase arrangements through the same. Service providers on the tourist market to the clients can come by direct (direct) distribution or indirect (indirect) distribution of services on the tourist market. The Internet has not only affected social change and communication in society, but also on economic subjects that have begun to use it as a new area of promotion and even the market. This paper describes the role of IT in travel agency operations. Tourism is a global activity and activity, and the Internet itself has further strengthened the communication of tourist entities globally. Tourist agencies are active participants in the distribution and development of tourism products and in their marketing communication, which is largely focused on global communication and increasingly use the Internet as a medium of communication with the target market. This paper describes the technological possibilities of information technology as a key agency resource for the agency.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:220416
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-10-12 12:00:10