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undergraduate thesis
PRIKAZ ELEMENATA PROMOTOVNOG SPLETA
2017. urn:nbn:hr:143:557146
Jureško, Petar
Šibenik University of Applied Sciences
Management

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Jureško, P. (2017). PRIKAZ ELEMENATA PROMOTOVNOG SPLETA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško, Petar. "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško, Petar. "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško, P. (2017). 'PRIKAZ ELEMENATA PROMOTOVNOG SPLETA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško P. PRIKAZ ELEMENATA PROMOTOVNOG SPLETA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:143:557146

P. Jureško, "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:557146

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Metadata
TitlePRIKAZ ELEMENATA PROMOTOVNOG SPLETA
Title (english)VIEW OF THE ELEMENTS OF THE PROMOTIONAL MIX
AuthorPetar Jureško
MentorJelena Šišara (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Integrirana marketinška komunikacije je proces razvoja i primjene različitih oblika presuazivne komunikacije s potrošačima i potencijalnim kupcima. Cilj ovog rada je prikazati glavne elemente promotivnog spleta (oglašavanje, unapređenje prodaje, odnosi s javnošću, izravni marketing, osobna prodaja i Internet) i njihovoj funkciji u promociji određenog proizvoda ili usluge. Nadalje u radu se želi naglasiti potreba kombiniranja različitih elemenata promotivnog spleta umjesto korištenja samo jednog elementa.
Abstract (english)
Integrated marketing communication is a process of development and application of different forms of persuasive communication with the consumers and potential customers. The main goal of this paper is the present main six goal elements of the promotional mix ( advertising, sales promotional, public relations, direct marketing, personal selling and Internet) and their function in the promotion of the certain product or service. Also, this paper serves to emphasize the need of combining different elements of the promotional mix instead of using only one.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:557146
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-06 07:00:43