Access restricted to students and staff of home institution
undergraduate thesis
10   0
VIEW OF THE ELEMENTS OF THE PROMOTIONAL MIX
Petar Jureško (2017)
Polytechnic of Sibenik
Management
Cite this document...

Jureško, P. (2017). PRIKAZ ELEMENATA PROMOTOVNOG SPLETA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško, Petar. "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA." Undergraduate thesis, Polytechnic of Sibenik, 2017. https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško, Petar. "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA." Undergraduate thesis, Polytechnic of Sibenik, 2017. https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško, P. (2017). 'PRIKAZ ELEMENATA PROMOTOVNOG SPLETA', Undergraduate thesis, Polytechnic of Sibenik, accessed 19 August 2019, https://urn.nsk.hr/urn:nbn:hr:143:557146

Jureško P. PRIKAZ ELEMENATA PROMOTOVNOG SPLETA [Undergraduate thesis]. Šibenik: Polytechnic of Sibenik; 2017 [cited 2019 August 19] Available at: https://urn.nsk.hr/urn:nbn:hr:143:557146

P. Jureško, "PRIKAZ ELEMENATA PROMOTOVNOG SPLETA", Undergraduate thesis, Polytechnic of Sibenik, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:557146

Metadata
TitlePRIKAZ ELEMENATA PROMOTOVNOG SPLETA
Title (english)VIEW OF THE ELEMENTS OF THE PROMOTIONAL MIX
AuthorPetar Jureško
MentorJelena Šišara (mentor)
GranterPolytechnic of Sibenik
(Management)
Šibenik
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Integrirana marketinška komunikacije je proces razvoja i primjene različitih oblika presuazivne komunikacije s potrošačima i potencijalnim kupcima. Cilj ovog rada je prikazati glavne elemente promotivnog spleta (oglašavanje, unapređenje prodaje, odnosi s javnošću, izravni marketing, osobna prodaja i Internet) i njihovoj funkciji u promociji određenog proizvoda ili usluge. Nadalje u radu se želi naglasiti potreba kombiniranja različitih elemenata promotivnog spleta umjesto korištenja samo jednog elementa.
Abstract (english)
Integrated marketing communication is a process of development and application of different forms of persuasive communication with the consumers and potential customers. The main goal of this paper is the present main six goal elements of the promotional mix ( advertising, sales promotional, public relations, direct marketing, personal selling and Internet) and their function in the promotion of the certain product or service. Also, this paper serves to emphasize the need of combining different elements of the promotional mix instead of using only one.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:557146
Study programmeTitle: Menadžment; smjerovi: Turistički menadžment, Informatički menadžment
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2017-10-06 07:00:43