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master's thesis
PROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA
2017. urn:nbn:hr:143:221322
Štefanić, Milan
Šibenik University of Applied Sciences

Cite this document

Štefanić, M. (2017). PROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:221322

Štefanić, Milan. "PROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:221322

Štefanić, Milan. "PROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:221322

Štefanić, M. (2017). 'PROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA', Master's thesis, Šibenik University of Applied Sciences, accessed 06 October 2024, https://urn.nsk.hr/urn:nbn:hr:143:221322

Štefanić M. PROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 October 06] Available at: https://urn.nsk.hr/urn:nbn:hr:143:221322

M. Štefanić, "PROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:221322

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Metadata
TitlePROMOCIJA NOVOG PROIZVODA NA PRIMJERU NALAZIŠTA KRAPINSKOG PRAČOVJEKA
Title (english)Promotion of a new product on the example of the Krapina Prussian site
AuthorMilan Štefanić
MentorJelena Šišara (mentor)
GranterŠibenik University of Applied Sciences
Šibenik
Defense date and country2017-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu svrha je opisati Krapinu kao turističku destinaciju, nalazište krapinskog pračovjeka kao atrakciju i povijesnu znamenitost, promociju samog nalazišta te znamenitosti o otkrivaču pračovjeka Dragutinu Gorjanoviću Krambergeru. Također, bitno je obrazložiti promociju proizvoda najprije u teorijskom dijelu, a zatim i na praktičnom. Od iznimne je važnosti i prikazati kako se grad uključuje u rad nalazišta i Muzeja krapinskih neandertalaca.
Abstract (english)
The purpose of this paper is to show Krapina as a tourist destination, a finding site of the Krapina Neanderthal as an attraction and historical monument, also this paper serves as the promotion of the site itself and it offers interesting facts about Dragutin Gorjanović Kramberger, the finder of the Neanderthal man of Krapina. A great deal of work explains promotion of products related with Krapina firstly theoreticaly and then practicaly. It is of utmost importance to show how the city is involved in the work of the finding site and connected with the Museum of Krapina Neanderthals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:221322
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-27 11:35:46