This study presents and describes in detail the current development of the tourist destination of Primošten, as well as all its possibilities, advantages and disadvantages. In the first part of the study, are the tourism statistics and their distribution. In the second part of the study statistical tables on tourism in Croatia are presented, while the third part contains tourism development in Primošten municipality. By observing and collecting destination data, it can be concluded that this destination is very attractive with it's natural beauty and an interesting tourist destination. The paper deals with the rich offer, the natural and as well as the cultural beauties that this destination offers. However, this versatile and rich offer does not follow the development of world tourism trends. It is noted in the paper that this destination has its own recognizability gained through history, whereas today this destination has no clear vision towards what kind of tourism it is directed. The biggest problem with the development of the offer in the municipality of Primošten lies in the hotel accommodation, which is currently low on capacity and is not adapted to today's tourist needs. Better marketing and promotion could have a great impact on the development of tourism in the Primošten municipality. By resolving these two key issues and by defining a clear and focused form of tourism according to which this destination desires to orientate and develop in the future, we can talk about a successful future and the development of tourism in the area of Primošten Municipality.