Title CROWDFOUNDING Title (english) CROWDFOUNDING Author Matija Blaće Mentor Anita Grubišić (mentor) Committee member Gina Lugović (predsjednik povjerenstva) Committee member Ivana Bratić (član povjerenstva) Committee member Anita Grubišić (član povjerenstva) Granter Šibenik University of Applied Sciences Defense date and country 2017-05-10, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Crowdfunding je nov, atraktivan i inovativan izvor financiranja za mala i srednja poduzeća. Iako ne postoji općeprihvaćena međunarodna definicija, tipično se podrazumijeva da je crowdfunding otvoren poziv za financiranjem, obično preko Interneta. Investitori se nagrađuju proizvodom, simboličnom nagradom, ulaganjem ili posudbom. Pozivi za investicije, tipično nazvani crowdfunding kampanjama, se mogu koristiti za razne projekte – mala i srednja poduzeća, start-upove, umjetničke projekte,
... More stvaranje posebnog proizvoda od strane već postojećeg poduzeća, ili za druge svrhe. To je brz i jednostavan način prikupljanja sredstava za tražitelja sredstava, kao i za ulagača, te se na taj način povećava mogući broj tražitelja investicije i pojednostavnjuje se proces ulaganja. Zbog nedavnog porasta broja takvih kampanja, one su u najvećem dijelu pravno neregulirane u većini zemalja EU, te predstavljaju stanovit rizik za ulagače. Započevši sa rezolucijom Europskog parlamenta od 9. srpnja 2015. godine o Stvaranju Unije Kapitala (2015/2634(RSP) i nastavljajući sa Akcijskim planom o Stvaranju Unije Kapitala, EU je obratila posebnu pažnju crowdfundingu, s namjerom da ga pravno regulira te da promiče upotrebu ovog inovativnog financijskog instrumenta. Financijski model crowdfundinga se prvi put pojavio u Kini 2011. godine. Početno kašnjenje je brzo nadoknađeno galopirajućim rastom, pošto je danas Kina treće najveće tržište crowdfundinga u svijetu nakon SAD i EU, s golemim potencijalom za rast. Naglo proširenje pristupa i veća prihvaćenost mrežnih tehnologija, mrežnih financijskih servisa i osobito pametnih telefona zajedno s porastom BDP-a per capita brojnog stanovništva u Kini je stvorilo savršeno ekonomsko okruženje za eksplozivan rast crowdfundinga. Crowdfunding sa stjecanjem udjela je najkompleksniji oblik crowdfundinga, te je još zabranjen u nizu država. One države koje su ga dopustile, poput UK i SAD, su dale svojim tvrtkama dodatne opcije za stjecanje kapitala. Less Abstract (english) Crowdfunding is a new, attractive and innovative source of financing for SME`s. Although there is no established international definition, it typically refers to open calls for financing, often over internet. Monetary investors are rewarded with a product, symbolic reward, investment or lending. Calls for investment, typically called crowdfunding campaigns, can be used for various types of projects – SME’s, start-ups, artistic project, creation of a specific product by an already
... More established company, or other. It is an easy and quick fundraising option for investment seeker, and the same for investor, thus broadening the range of possible investors and greatly simplifying the investment. Due to the recent prominence of such campaigns, they remain largely unregulated in most countries of the EU, and thus present certain risks for the investors. Starting with the European parliament resolution of 9 July 2015 on Building a Capital Markets Union (2015/2634(RSP) and continuing with the Action Plan on building a Capital Markets Union, EU has given special attention to the crowdfunding, with a view on regulating and promoting use of this innovative financial instrument. The crowdfunding financing model first appeared in China in 2011. The starting delay was quickly caught up by the galloping growth, as today China is third biggest crowdfunding market in the world, after USA and EU, with incredible potential for growth. The sudden greater access to and wider acceptance of internet technologies, online financial services and especially smartphones combined with the rise of GDP per capita of the numerous Chinese population created a perfect economic environment for the explosive development of crowdfunding. Equity crowdfunding is the most complex of the various forms in which crowdfunding appears, and it is still illegal in many countries. Those countries which have allowed and regulated it, such as UK and USA, have provided their companies with additional options for financing. Less Keywords
crowdfunding
pravni okvir
inovacija
financiranje
Keywords (english)
crowdfunding
regulation
innovation
financing
Language croatian URN:NBN urn:nbn:hr:143:970396 Study programme Title: Management Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2017-09-12 10:53:52
