Travel agencies are an important intermediary between the operators in the tourism market that carries and holds a number of important functions of which will be discussed later in this paper. Their formation is associated with the need to get in one place information about traveling, purchasing the ticket for the entire journey, book accommodation and provide other support services. The main objective of this paper is to give an insight about the travel agencies in general, their jobs, and the role of the tourism industry itself and Sibenik-Knin County, as well as the opportunities and the development of new travel agencies, and tourist agencies which are already operating in the area of Sibenik-Knin County.