Access restricted to higher education institution's students and staff
undergraduate thesis
An application of statistical methods in analyzing information sources of visitors in NP Kornati

Jakov Šeneta
Metadata
TitlePRIMJENA STATISTIČKIH METODA U ANALIZI IZVORA INFORMIRANJA NP KORNATI
AuthorJakov Šeneta
Mentor(s)Ana Perišić (thesis advisor)
AbstractZaštićena područja, posebice Nacionalni parkovi, jedan su od najvažnijih turističkih elemenata koji privlače posjetitelje u turističke destinacije. Nacionalni parkovi za cilj imaju očuvanje izvornih prirodnih vrijednosti i realizaciju znanstvene, kulturne, odgojno-obrazovne i rekreativne funkcije. Predmet ovog rada bio je prikazati koje izvore informacija posjetitelji Nacionalnog parka Kornati koriste, usporediti ih prema različitim sociodemografskim obilježjima (dob, spol, stupanj obrazovanja), prema zemlji porijekla, vrsti smještaja, vremenu i motivu posjete. Ove informacije neophodne su pri osmišljavanju turističkih proizvoda i promociji samih zaštićenih područja. Iz prikazanih rezultata vidljivo je kako su od prvih ispitivanja pa do danas primarni izvori informiranja za sve skupine posjetitelja i prema bilo kojem od korištenih obilježja, ostali usmena predaja te prijatelji i rodbina. Nadalje, kao važniji izvori informacija ističu se još internet i turistički časopisi. Primarni izvori informacija neznatno se razlikuju prema socio-demografskim obilježjima i motivu dolaska.
Keywordsprotected areas sources of information statistics NP Kornati
Parallel title (English)An application of statistical methods in analyzing information sources of visitors in NP Kornati
GranterVeleučilište u Šibeniku
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeprofessional
Study levelundergraduate
Study programmeManagement; specializations in: Tourism Management, Information Management
Study specializationTourism Management
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-28
Parallel abstract (English)Protected areas, especially National parks, are one of the most attractive tourist destinations. Along with nature preservation, main tasks of national parks include scientific, cultural, educational and recreative functions. This study investigates sources of information of visitors in National Park Kornati, and also compares these sources to various visitors' socio-demographic characteristics (age, sex, level of education), country of origin, type of accommodation, time of visit and travel motivation. Knowing visitors' sources of information is necessary for developing new tourism products and promotion of protected areas. The results show that word of mouth and recommendations from friends and family are the primary sources of information for all groups of visitors, independently of any particular visitor characteristic. Also, inrernet and tourist magazines stand out as important sources of information, where the use of the Internet as a source of health-related information is growing rapidly.
Parallel keywords (Croatian)zaštićena područja izvori informacija statistika NP Kornati
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of useAll rights reserved
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:623518
CommitterNives Paškov Milošević