undergraduate thesis
EVENT MANAGEMENT ON THE EXAMPLE OF TERRANEO FESTIVAL

Božena Burazer
Metadata
TitleEVENT MNAGEMENT NA PRIMJERU TERRANEO FESTIVALA
AuthorBožena Burazer
Mentor(s)Mili Razović (thesis advisor)
AbstractDogađaji su uvijek bili dio ljudskih života, a njihova valorizacija u turističke svrhe je počela tek krajem 20. stoljeća. U ovih zadnjih 20 godina, organizacija evenata se počela sagledavati kao poseban oblik menadžmenta te su počele izlaziti razne publikacije na ovu temu, počela su se osnivati strukovna udruženja te su se počeli istraživati utjecaji događaja na turizam u mjestima u kojima se odvijaju. Definirani su elementi koje svatko tko se bavi organizacijom događaja treba pratiti kako bi taj događaj polučio očekivani uspjeh, ali je prvo potrebno provesti analize unutar destinacije kako bi se odabrao tip eventa koji odgovara turističkim potrebama tog područja. Cilj ovog rada je objasniti karakteristike i navesti vrste evenata te objasniti pravilan način organizacije uspješnog događaja. Terraneo festival je festival glazbeno-ekološkog karaktera koji se tri godine održavao u blizini Šibenika, a u radu su objašnjeni razlozi prestanka rada festivala koji je već nakon prve godine održavanja imao velike pozitivne učinke na pozicioniranje Šibenika kao poželjne turističke destinacije u glavama turista.
Keywordsevent event management organizacija događaja Terraneo festival
Parallel title (English)EVENT MANAGEMENT ON THE EXAMPLE OF TERRANEO FESTIVAL
GranterVeleučilište u Šibeniku
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelundergraduate
Study programmeManagement; specializations in: Tourism Management, Information Management
Study specializationTourism Management
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-27
Parallel abstract (English)Events have always been a part of the human lives, but their valorization in tourism has began at the end of the 20th century. In the last 20 years, events industry is ben viewed as a special form of management which has resulted with numerous publications on this subject, also professional associations have began developing inside event management branch and influences that events have on tourism are now subjects of many analysis. The elements for successfull event planning have been defined, but in order to use these elements in organization of touristic event, more analysis need to be done so that organizational team knows what kinds of events are needed in destination. The aim of this paper is to explain the characteristics and types of events and to elucidate how to organize an event with success. Terraneo festival was musical and ecological event that was held near Šibenik for three years. In this paper, reasons why Terraneo is no longer held are explained.
Parallel keywords (Croatian)event event management Terraneo festival event organization
Resource typetext
Access conditionOpen access
Terms of useAll rights reserved
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:988717
CommitterNives Paškov Milošević