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master's thesis
Strateško upravljanje modernom organizacijom
2024. urn:nbn:hr:143:461163
Miličević, Marija
Šibenik University of Applied Sciences
Management

Cite this document

Miličević, M. (2024). Strateško upravljanje modernom organizacijom (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:461163

Miličević, Marija. "Strateško upravljanje modernom organizacijom." Master's thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:461163

Miličević, Marija. "Strateško upravljanje modernom organizacijom." Master's thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:461163

Miličević, M. (2024). 'Strateško upravljanje modernom organizacijom', Master's thesis, Šibenik University of Applied Sciences, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:461163

Miličević M. Strateško upravljanje modernom organizacijom [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:143:461163

M. Miličević, "Strateško upravljanje modernom organizacijom", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:143:461163

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Metadata
TitleStrateško upravljanje modernom organizacijom
Title (english)STRATEGIC MANAGEMENT OF A MODERN ORGANIZATION
AuthorMarija Miličević
MentorAna Udovičić (mentor)
Committee memberAnita Grubišić (predsjednik povjerenstva)
Committee memberJelena Žaja (član povjerenstva)
Committee memberAna Udovičić (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2024-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Strateško definiranje vizije i misije ključno je za dugoročni uspjeh svake organizacije, a to je posebno evidentno kod Disneyja. Disneyjeva vizija glasi: "Stvoriti svijetle trenutke kroz storytelling." Ova vizija naglašava Disneyjevu predanost stvaranju jedinstvenih i nezaboravnih iskustava putem svojih priča, filmova, parkova i proizvoda. Njihova misija je: "Zabaviti, informirati i inspirirati ljude diljem svijeta kroz moć neusporedivog pripovijedanja, koje odražava ikonične robne marke, kreativne umove i inovativne tehnologije." Disneyjeva misija usmjerava organizaciju prema cilju pružanja zabave i edukacije koja inspirira, koristeći svoje bogato naslijeđe i inovativne pristupe. Njihova jasna vizija i misija omogućuju zaposlenicima da razumiju svoje uloge unutar šire strategije kompanije, dok istovremeno pomažu u privlačenju i zadržavanju lojalnih kupaca širom svijeta. Kroz strateško definiranje vizije i misije, Disney nastavlja utjecati na industriju zabave i postavlja standarde izvrsnosti i inovacije.
Abstract (english)
Strategically defining the vision and mission is crucial for the long-term success of any organization, and this is especially evident at Disney. Disney's vision is: "To create bright moments through storytelling." This vision underscores Disney's commitment to creating unique and memorable experiences through its stories, films, parks and products. Their mission is: "To entertain, inform and inspire people around the world through the power of unparalleled storytelling, reflecting iconic brands, creative minds and innovative technologies." Disney's mission guides the organization toward the goal of providing entertainment and education that inspires, using its rich heritage and innovative approaches. Their clear vision and mission enable employees to understand their roles within the company's broader strategy, while helping to attract and retain loyal customers around the world. Through strategically defining vision and mission, Disney continues to influence the entertainment industry and set standards of excellence and innovation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:461163
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-27 08:47:15