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master's thesis
Razvoj novog proizvoda ili usluge
2024. urn:nbn:hr:143:575574
Džapo, Ana
Šibenik University of Applied Sciences
Management

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Džapo, A. (2024). Razvoj novog proizvoda ili usluge (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:575574

Džapo, Ana. "Razvoj novog proizvoda ili usluge." Master's thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:575574

Džapo, Ana. "Razvoj novog proizvoda ili usluge." Master's thesis, Šibenik University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:143:575574

Džapo, A. (2024). 'Razvoj novog proizvoda ili usluge', Master's thesis, Šibenik University of Applied Sciences, accessed 13 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:575574

Džapo A. Razvoj novog proizvoda ili usluge [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2024 [cited 2024 December 13] Available at: https://urn.nsk.hr/urn:nbn:hr:143:575574

A. Džapo, "Razvoj novog proizvoda ili usluge", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:143:575574

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Metadata
TitleRazvoj novog proizvoda ili usluge
Title (english)DEVELOPMENT OF THE NEW PRODUCT OR SERVICE
AuthorAna Džapo
MentorŽeljko Deković (mentor)
Committee memberAnita Grubišić (predsjednik povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
Committee memberŽeljko Deković (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2024-11-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Proizvod predstavlja sve ono što se nudi na tržištu kako bi se izazvala nečija pažnja i kako bi se potrošače potaklo na kupnju, a svrha mu je da zadovoljava određene potrebe ili želje potrošača.Proizvodi su osnovni elementi razmjene u ekonomiji i mogu se podijeliti na različite načine, prema njihovoj prirodi, funkcionalnosti i upotrebi. Svaki proizvod ima vijek trajanja nakon kojeg ga treba zamijeniti i životni ciklus nakon kojeg ga je potrebno ponovno izumiti. U ovom radu je obrađena tema razvoja novog proizvoda. Prvo je objašnjeno što je marketing, njegovi zadatci i koja je uloga marketinga u poslovanju, nakon toga rad govori općenito o proizvodima, što su, kako se dijele i klasificiraju. Glavni dio rada govori o samom razvoju proizvoda, realizaciji ideje, istraživanju tržišta, pozicioniranju te o dizajnu i marki novog proizvoda.
Abstract (english)
A product represents everything that is offered in the market to attract attention and to encourage consumers to make a purchase, with the purpose of satisfying certain consumer needs or desires. Products are fundamental elements of exchange in the economy and can be classified in various ways, according to their nature, functionality, and use. Every product has a lifespan after which it needs to be replaced and a life cycle after which it needs to be reinvented.This paper covers the topic of new product development. First, it explains what marketing is, its tasks, and the role of marketing in business. After that, the paper generally discusses products, what they are, and how they are divided and classified. The main part of the paper focuses on the development of the product itself, the realization of the idea, market research, positioning, as well as the design and branding of the new product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:575574
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-26 11:59:13