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undergraduate thesis
Zeleni sjaj ili zelena laž?
2023. urn:nbn:hr:143:808273
Burić, Edita
Šibenik University of Applied Sciences
Management

Cite this document

Burić, E. (2023). Zeleni sjaj ili zelena laž? (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:808273

Burić, Edita. "Zeleni sjaj ili zelena laž?." Undergraduate thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:808273

Burić, Edita. "Zeleni sjaj ili zelena laž?." Undergraduate thesis, Šibenik University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:143:808273

Burić, E. (2023). 'Zeleni sjaj ili zelena laž?', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:808273

Burić E. Zeleni sjaj ili zelena laž? [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2023 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:143:808273

E. Burić, "Zeleni sjaj ili zelena laž?", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:143:808273

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Metadata
TitleZeleni sjaj ili zelena laž?
Title (english)"GREEN GLOW" OR "GREEN LIE"
AuthorEdita Burić
MentorTanja Radić Lakoš (mentor)
Committee memberDino Slavica (predsjednik povjerenstva)
Committee memberGoran Crnica (član povjerenstva)
Committee memberTanja Radić Lakoš (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2023-10-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se analizira pojava greenwashinga, „zelenog sjaja“ ili „zelene laži“, prakse koja predstavlja značajan izazov za svjetsko shvaćanje održivog razvoja. Cilj istraživanja je analizirati pojavu greenwashinga, utvrditi razloge zbog kojih se pojavljuje te predložiti mjere i mehanizme za sprječavanje i suzbijanje ove pojave. Greenwashing je pojam koji predstavlja sve veću potražnju za ekološki odgovornim poslovnim praksama, pri čemu korporacije ili organizacije obmanjuju javnost dajući lažne ili pretjerane tvrdnje o svojoj predanosti održivosti, unatoč nedostatku dokaza o istinskoj provedbi. Također su prikazani primjeri greenwashinga u zrakoplovnoj industriji koja je jedna od vodećih po emisiji stakleničkih plinova.
Abstract (english)
The paper analyzes the phenomenon of greenwashing, "green glow" or "green lie", a practice that represents a significant challenge for the world's understanding of sustainable development. The aim of this research is to analyze the different forms of greenwashing, to determine the factors that contribute to its spread, and to propose measures and mechanisms for preventing and suppressing this phenomenon. Greenwashing is the term that represents reaction to the growing demand for environmentally responsible business practices, where corporations or organizations mislead the public by making false or exaggerated claims about their commitment to sustainability, despite a lack of evidence of true implementation. Also presented are examples of greenwashing in the aviation industry, which is one of the leaders in terms of greenhouse gas emissions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:808273
Study programmeTitle: Tourism Management; Tourism Management, Information Management - undergraduate - professional study; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-07 08:30:07