English has spread over the centuries as the language of commerce, and today it is a leading foreign language globally. It was awarded the status of the world's most widely spoken language in the second half of the 20th century and is spoken by more than 1.5 billion speakers. It is important for the hospitality industry, for the purpose of marketing, business correspondence and communication. This paper elaborates on how to create an impressive image of a rural family farm from a general opinion about a rural building, a good marketing approach and marketing in English. In this regard, the assumptions of an attractive family farm and the way of its promotion will be described on the example of agrotourism Kalpić, agritourism Duvančić and Etnoland Dalmati in Šibenik-Knin County. The aim of this paper is to explore how to attract additional demand for rural tourism and where changes should be implemented. In order to come to concrete conclusions about the interest in rural tourism, a survey was conducted among students of the Polytechnic of Šibenik.