prikaz prve stranice dokumenta GERILA MARKETING
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master's thesis
GERILA MARKETING
2021. urn:nbn:hr:143:677704
Vuletin, Jakov
Šibenik University of Applied Sciences
Management

Cite this document

Vuletin, J. (2021). GERILA MARKETING (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:677704

Vuletin, Jakov. "GERILA MARKETING." Master's thesis, Šibenik University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:143:677704

Vuletin, Jakov. "GERILA MARKETING." Master's thesis, Šibenik University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:143:677704

Vuletin, J. (2021). 'GERILA MARKETING', Master's thesis, Šibenik University of Applied Sciences, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:677704

Vuletin J. GERILA MARKETING [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2021 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:143:677704

J. Vuletin, "GERILA MARKETING", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:143:677704

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Metadata
TitleGERILA MARKETING
Title (english)GUERILLA MARKETING
AuthorJakov Vuletin
MentorJelena Šišara (mentor)
Committee memberAna Perišić (predsjednik povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ideja gerilskog marketinga temelji se na činjenici da najbolje što tvrtke mogu uraditi jest učiniti svoje poruke drugačijima i stvoriti nešto što će ih izdvojiti od konkurencije. Takav način promocije razvijen je posebno kako bi pomogao malim poduzećima, jer sa malim proračunima su morali napraviti veliku razliku u svojim oglašivačkim kampanjama. Postižući sjajne rezultate s ovim oblikom oglašavanja i velike tvrtke počele su prakticirati ovu vrstu marketinga. Ovaj rad ispituje što je uistinu gerilski marketing i kako se razlikuje u odnosu na tradicionalni. Pobliže se opisuju njegove metode i karakteristike, te se primjerima iz prakse prikazuje njegova važnost i utjecaj u današnjem svijetu
Abstract (english)
The idea of guerrilla marketing is based on the fact that the best thing companies can do is make their messages different and create something that will stand out from the competition, so that customers can see and hear them. The promotion method was developed specifically to help small businesses because they had small budgets and needed to make a big difference in their advertising campaigns. Achieving great results with this form of advertising and large companies began to practice this type of marketing. This paper examines what guerrilla marketing really is and how it differs from traditional. Its methods and characteristics are described in more detail, and practical examples show its importance and influence in today's world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:677704
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-28 08:33:15