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undergraduate thesis
Analiza marketinškog spleta na primjeru Valamar riviere
2021. urn:nbn:hr:143:996184
Spajić, Mirna
Šibenik University of Applied Sciences
Management

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Spajić, M. (2021). Analiza marketinškog spleta na primjeru Valamar riviere (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:996184

Spajić, Mirna. "Analiza marketinškog spleta na primjeru Valamar riviere." Undergraduate thesis, Šibenik University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:143:996184

Spajić, Mirna. "Analiza marketinškog spleta na primjeru Valamar riviere." Undergraduate thesis, Šibenik University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:143:996184

Spajić, M. (2021). 'Analiza marketinškog spleta na primjeru Valamar riviere', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:143:996184

Spajić M. Analiza marketinškog spleta na primjeru Valamar riviere [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2021 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:143:996184

M. Spajić, "Analiza marketinškog spleta na primjeru Valamar riviere", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:143:996184

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Metadata
TitleAnaliza marketinškog spleta na primjeru Valamar riviere
Title (english)ANALYSIS OF THE MARKETING MIX ON THE EXAMPLE OF VALAMAR RIVIERA
AuthorMirna Spajić
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberDivna Goleš (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketinški splet zahtijeva od marketinških stručnjaka da odlučuju o proizvodu i njegovim karakteristikama, određuju cijenu, odlučuju kako će distribuirati proizvod te odabiru metode za promidžbu proizvoda. Elementi marketinškog spleta su: proizvod, cijena, promocija i distribucija. Marketinški splet ili mix odnosi se na niz radnji ili taktika koje tvrtka koristi kako bi ostvarila svoje marketing ciljeve. Rezultat uspješnosti marketinških stručnjaka glede razvoja marketinškog spleta jesu privlačni proizvodi, zadovoljni potrošači te ostvarenje profita. U različitim fazama životnog vijeka proizvoda, marketinški splet može zahtijevati i modifikacije u smislu snižavanja cijena kako bi se privukli novi korisnici i klijenti konkurencije , razvijanje bolje promidžbene kampanje ili nove i poboljšane usluge i proizvodi. U radu je prikazana analiza marketinškog spleta na primjeru hotelskog poduzeća Valamar Riviera.
Abstract (english)
The marketing mix requires marketing professionals to decide on the product and it’s characteristics, determine the price, decide how to distribute the product, and choose methods to promote the product. The elements of the marketing mix are product, price, promotion and distribution. A marketing mix refers to a series of actions or tactics that a company uses to achieve it’s marketing goals. The result of the success of marketing experts in the development of the marketing mix are attractive products, satisfied consumers and making a profit. At different stages of a product’s lifecycle, the marketing mix may also require modifications in terms of lowering prices to attract new users and customers of the competition, developing a better publicity campaign, or new and improved services and products. The paper presents an analysis of the marketing mix on the example of the hotel company Valamar Riviera.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:996184
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-26 07:45:16