Wine tourism is a form of tourism based on special interests related to wine and tourists can be motivated either by a destination (wine region) or by an activity (wine tasting). It is one of the most important products of rural tourism because it creates numerous advantages for rural tourism destinations both individually and jointly. Indeed, it increases wine sales in wineries, the image of destination and increases the number of tourists. Shortly, it can affect the wine industry, local community and destination. A wine tourist is any person who visits wineries and participates in wine-related activities during his stay in destination regardless of the primary purpose of the visit. Regarding the state of wine tourism in Croatia, this form of tourism is not yet sufficiently recognized because Croatia is still a destination of sun and sea, although it has all the predispositions to become a destination of wine tourism due to long tradition of growing vines and wine production. Therefore, the state, through various programs and incentives, seeks to encourage winemakers to cooperate in order to create an offer that will be main motive for the arrival of tourists due to wine and wine culture. The aim of this paper is to present wine tourism as a selective form of tourism which insinuates activities in rural regions.