The paper analyzes the role that the fourth industrial revolution has in the world, the Republic of Croatia and the Croatian economy. With the increasing digitalization and rapid development of technology, the fourth industrial revolution has achieved a global impact in the business and social aspects of the world. With regard to Croatia, the impact of digitalisation is increasingly visible in education, society and business. Increased digitalization in Croatia also affects the labor market, ie it creates new forms of jobs and closes outdated jobs. The making of new jobs creates certain new skills and knowledge that are necessary in the era of the fourth industrial revolution. Hrvatski Telekom d.d. is an example of a company that adapted to digitalization and capitalized in the fourth industrial revolution, thus demonstrating the importance of investing in technology and development. Although readiness of the Republic of Croatia regarding changes to come can be questioned, it can be concluded that the Republic of Croatia, like other countries, is in a way forced to accept the fourth industrial revolution in order to survive in the global hierarchy.