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master's thesis
PET GENERIČKIH KONKURENTSKIH STRATEGIJA
2020. urn:nbn:hr:143:554449
Žigo, Karla
Šibenik University of Applied Sciences
Management

Cite this document

Žigo, K. (2020). PET GENERIČKIH KONKURENTSKIH STRATEGIJA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:554449

Žigo, Karla. "PET GENERIČKIH KONKURENTSKIH STRATEGIJA." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:554449

Žigo, Karla. "PET GENERIČKIH KONKURENTSKIH STRATEGIJA." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:554449

Žigo, K. (2020). 'PET GENERIČKIH KONKURENTSKIH STRATEGIJA', Master's thesis, Šibenik University of Applied Sciences, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:554449

Žigo K. PET GENERIČKIH KONKURENTSKIH STRATEGIJA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:554449

K. Žigo, "PET GENERIČKIH KONKURENTSKIH STRATEGIJA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:554449

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Metadata
TitlePET GENERIČKIH KONKURENTSKIH STRATEGIJA
Title (english)FIVE GENERIC COMPETITIVE STRATEGIES
AuthorKarla Žigo
MentorAna Vukičević (mentor)
Committee memberDijana Mečev (predsjednik povjerenstva)
Committee memberAnita Grubišić (član povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-10-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poduzeće može imati mnogobrojne prednosti i slabosti u odnosu na konkurente, postoje dvije osnovne vrste konkurentskih prednosti koje poduzeće može posjedovati, a to su diferencijacija i niski troškovi. Važnost bilo kojeg nedostatka ili prednosti poduzeća u konačnici je samo funkcija diferencijacije ili troškovnog vodstva. To je rezultat sposobnosti poduzeća da izađe na kraj s pet konkurentskih sila bolje od svojih suparnika. Dvije osnovne vrste konkurentske prednosti u kombinaciji s rasponom aktivnosti koje poduzeće može ostvariti dovode do tri generičke strategije za postizanje iznadprosječnog poslovanja u industriji: troškovno vodstvo, diferencijacija i fokusiranje. Strategija fokusiranja ima dvije varijante: fokusiranje na troškove i fokusiranje na diferencijaciju. Svaka generička strategija uključuje temeljno drukčiji put prema postizanju konkurentske prednosti, kombinirajući izbor vrste konkurentske prednosti u skladu sa strategijskim ciljem. Strategije troškovnog vodstva i diferencijacije nastoje pronaći konkurentsku prednost u širokom rasponu industrijskih segmenata, dok se strategije fokusiranja usredotočuju na konkurentsku prednost unutar uskog segmenta.
Abstract (english)
A company can have many advantages and disadvantages over competitors, there are two basic types of competitive advantages that a company can possess, and these are differentiation and low costs. The importance of any disadvantage or advantage of a firm is ultimately just a function of differentiation or cost leadership. This is a result of the company’s ability to cope with five competing forces better than its rivals. The two basic types of competitive advantage combined with the range of activities a firm can accomplish lead to three generic strategies for achieving above-average business in the industry: cost leadership, differentiation, and focus. The focus strategy has two variants: focusing on costs and focusing on differentiation. Each generic strategy involves a fundamentally different path toward achieving competitive advantage, combining the choice of the type of competitive advantage according to the strategic goal. Cost leadership and differentiation strategies seek to find a competitive advantage in a wide range of industry segments, while focusing strategies focus on competitive advantage within a narrow segment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:554449
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-06 11:19:52