prikaz prve stranice dokumenta MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK
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undergraduate thesis
MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK
2020. urn:nbn:hr:143:617449
Pavičić, Mislav
Šibenik University of Applied Sciences
Management

Cite this document

Pavičić, M. (2020). MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:617449

Pavičić, Mislav. "MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:617449

Pavičić, Mislav. "MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:617449

Pavičić, M. (2020). 'MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 29 March 2024, https://urn.nsk.hr/urn:nbn:hr:143:617449

Pavičić M. MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 March 29] Available at: https://urn.nsk.hr/urn:nbn:hr:143:617449

M. Pavičić, "MARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:617449

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Metadata
TitleMARKETINŠKI SPLET: PRIMJER D-RESORT ŠIBENIK
Title (english)MARKETING MIX: EXAMPLE OF D-RESORT ŠIBENIK
AuthorMislav Pavičić
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberIvana Kardum Goleš (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad prikazuje glavne kategorije marketinškog spleta, te kako ih iskoristiti da bi proizvođač prodao svoj proizvod ili uslugu potrošaču. Prikazano je kako svaka kategorija djeluje zasebno na proizvođača i na krajnjeg korisnika. Koje sve korake poduzeće treba poduzeti koko bi se ili probilo na tržište sa svojim proizvodom ili uslugom na tržištu ili što treba učiniti da zadrži ili proširi trenutačnu poziciju na tržištu. Prikazali smo kako se marketinški splet od 4P proširio i postao 7P te koju ulogu i gdje igraju ostala 3P. Na kraju smo napravili kratku na analizu na primjeru D-Resort Šibenik da vidimo kako marketinški splet funkcionira u praksi.
Abstract (english)
This paper puts focus on four main categories of marketing mix and how they are used in real world so that manufacturer can sell their product or service to the buyer. It shows how every category works for themselves both on the manufacturer and on the end buyer. We see what steps manufacturer has to take to penetrate the market whit their product, keep the current status or expands their position od market. We see how 4P evolutioned into 7P and what role those other 3P play. In the end we did short analysis on D-Resort Šibenik to see how is marketing mix used in real life.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:617449
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-30 10:57:12