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undergraduate thesis
MOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU
2020. urn:nbn:hr:143:420304
Matić, Luciana
Šibenik University of Applied Sciences
Management

Cite this document

Matić, L. (2020). MOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:420304

Matić, Luciana. "MOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:420304

Matić, Luciana. "MOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:420304

Matić, L. (2020). 'MOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 05 December 2023, https://urn.nsk.hr/urn:nbn:hr:143:420304

Matić L. MOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2023 December 05] Available at: https://urn.nsk.hr/urn:nbn:hr:143:420304

L. Matić, "MOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:420304

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Metadata
TitleMOGUĆNOSTI E- MARKETINGA U MALOM PODUZEĆU
Title (english)E-MARKETING OPPORTUNITIES IN A SMALL ENTERPRISE
AuthorLuciana Matić
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberDivna Goleš (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad ukazuje na mogućnosti koje se pružaju korištenjem e-marketinga. Naglasak je stavljen na male poduzetnike kojima su razni internetski alati omogućili jednostavnije i jeftinije promoviranje te lakšu komunikaciju s potencijalnim kupcima. Internet je postao najpopularniji medij na kojem je veliki broj korisnika svakodnevno aktiva. Mali poduzetnici se bore s velikim brojem konkurenata, radi toga je nužno da redovito osmišljavaju nova kreativna rješenja te prate najnovije trendove promoviranja. Društvene mreže te na kojima poduzetnik može ostvariti najlakšu komunikaciju sa svojim potencijalnim kupcima. Radi toga, potrebna je kvalitetna marketinška strategija za vođenje i komuniciranje preko društvenih mreža. Ovaj rad obuhvaća samu povijest nastanka e-marketinga, njegovu primjenu prema marketinškom mixu te internet alate koje su dostupni malim poduzetnicima. U ovom radu istaknut će se i sama važnost poznavanja osnovnih marketinških funkcija i posjedovanja marketinških vještina.
Abstract (english)
This paper focuses on the possibilities that E-marketing provides. Special emphasis is placed on small businesses, that through the various internet tools now have possibilities for simpler and cheaper promotion and easier communication with potential buyers. Internet has become the most popular media, with vast number of users on daily basis. Small businesses have to compete with large number of rivals, precisely because of that it is necessary to constantly come up with new creative solutions and to follow the latest communication trends. Social networks are the easiest way for businesses to make contact with its potential buyers. Because of that a quality marketing strategy is necessary for communication and management through social networks. This paper covers history of the beginning of E-marketing, its application according to marketing mix and internet tools which are available to small businesses. This paper also reflects on importance of knowing basic marketing functions and possession of marketing skills.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:420304
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-25 07:51:07