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master's thesis
GENERIČKE STRATEGIJE PREMA MICHAELU PORTERU
2020. urn:nbn:hr:143:534835
Vujnović, Antonija
Šibenik University of Applied Sciences
Management

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Vujnović, A. (2020). GENERIČKE STRATEGIJE PREMA MICHAELU PORTERU (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:534835

Vujnović, Antonija. "GENERIČKE STRATEGIJE PREMA MICHAELU PORTERU." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:534835

Vujnović, Antonija. "GENERIČKE STRATEGIJE PREMA MICHAELU PORTERU." Master's thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:534835

Vujnović, A. (2020). 'GENERIČKE STRATEGIJE PREMA MICHAELU PORTERU', Master's thesis, Šibenik University of Applied Sciences, accessed 27 November 2023, https://urn.nsk.hr/urn:nbn:hr:143:534835

Vujnović A. GENERIČKE STRATEGIJE PREMA MICHAELU PORTERU [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2023 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:143:534835

A. Vujnović, "GENERIČKE STRATEGIJE PREMA MICHAELU PORTERU", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:534835

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Metadata
TitleGENERIČKE STRATEGIJE PREMA MICHAELU PORTERU
Title (english)GENERIC STRATEGIES ACCORDING TO MICHAEL PORTER
AuthorAntonija Vujnović
MentorAna Vukičević (mentor)
Committee memberAnita Grubišić (predsjednik povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Današnje tržište je dinamično i turbulentno stoga poduzeća moraju prilagođavati svoje poslovanje promjenama na tržištu kako bi bila uspješnija. Prilikom oblikovanja strategije cilj poduzeća je zauzeti željenu konkurentsku poziciju unutar industrije u kojoj djeluje. Strategija je temelj poslovnog odlučivanja svakog poduzeća jer bez dobrih temelja nema ni uspješnosti. U ovom radu definirane su generičke strategije prema Michaelu Porteru te radi boljeg razumjevanje teoretskog dijela pobliže je objašnjeno kako su organizacije u automobilskoj industriji još u povijesti ostvarivale svoju konkurentsku prednost primjenom Porterovih generičkih strategija. Osnovna je ideja koncepta generičkih strategija da se konkurentska prednost nalazi u srži svake strategije, a njezino ostvarivanje zahtjeva da organizacija donese odluku na čemu će temeljiti svoju konkurentsku prednost i koju će strategiju i područje pritom odabrati.
Abstract (english)
Today’s market is dynamic and turbulent so companies need to adapt their business to changes in the market to be more successful. When formulating a strategy , the goal of the company is to take the desired competitive position within the industry in which it operates. Strategy is the foundation of every company’s business decision-making, because without a good foundation there is no success. In this paper, generic strategies are defined according to Michael Porter, and in order to better understand the theoretical part, it is explained in more detail how organizations in the automotive industry have historically achieved their competitive advantage by applying Porter’s generic strategies. The basic idea of the concept of the generic strategies is that competitive advantage is at the core of any strategy, and its realization requires the organization to decide on what to base its competitive advantage to which strategy and area to choose.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:534835
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-15 07:03:33