Innovations are representing a challenge that every company is facing during their life cycles no matter what kind of business activity they are doing. Tourism innovations are actual theme of lifestyle and, because of that, every company which operates in area of tourism need to operates in progress with that. Fundamental preoccupation is creation of competitive advantage on market what is not possible to get only with lower prices, their quality or the pelate of choice, already with speed of new and superior products introduction. Technology's development is crucial for innovations inside tourist system beacuse it will provide appropriate assumptions like as creating acceptability software and netting which will enhance communication with partners and clients. Following trends and appliances of innovations become part of business philosophy. Goal of this final paper is theoretical definition of tourism, innovation and tourist innovation, with special accent on practice example of camp Zaton in village Zaton (by Zadar). In that practice part of this paper it will be presented business and management characteristics and tourist innovations in camp Zaton Holiday Resort appliance.